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~person:"Akbar, Payam"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilde, Klaus D."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
461
Brand management
92
Markenführung
92
Brand image
73
Markenimage
73
Brand
55
Markenartikel
55
Beziehungsmarketing
44
Relationship marketing
44
Luxury goods
43
Luxusgüter
43
Emotion
38
Advertising effects
37
Werbewirkung
37
Theorie
31
Social Web
30
Social web
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26
Werbung
26
Cultural identity
25
Kulturelle Identität
25
Welt
25
World
25
Marketing management
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Marketingmanagement
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Internet marketing
23
Online-Marketing
23
Customer satisfaction
21
Kundenzufriedenheit
21
Market research
21
Personality psychology
20
Persönlichkeitspsychologie
20
Globalisierung
19
Online retailing
18
Online-Handel
18
Viral marketing
18
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Article
371
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1
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English
452
German
10
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1
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Akbar, Payam
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Wilde, Klaus D.
Han, Heesup
115
Mattila, Anna S.
97
Grunert, Klaus G.
92
Lusk, Jayson L.
84
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Krishna, Aradhna
50
Rajagopal
50
Hollebeek, Linda D.
49
Rock, Bram de
49
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American Marketing Association
1
Christian-Albrechts-Universität zu Kiel
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Journal of business research : JBR
45
Research in consumer behavior
18
Journal of retailing and consumer services
17
Legends in consumer behavior
11
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing theory
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Emerald insight
4
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Routledge companions in business, management and accounting
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
The service industries journal
3
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ECONIS (ZBW)
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
8
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
9
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
10
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
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