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The impact of social media marketing on building brand loyalty through customer engagement in Jordan
Al-Hawary, Sulieman Ibraheem Shelash; Al-Fassed, Khaled … - In: International journal of business innovation and … 28 (2022) 3, pp. 365-387
Persistent link: https://www.econbiz.de/10013343627
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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The role of perceiveed quality and satisfaction in explaining customer brand loyalty : mobile phone service in Jordan
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business innovation and research 7 (2013) 4, pp. 393-413
Persistent link: https://www.econbiz.de/10010212405
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International Journal of Economics and Business Research 7 (2014) 3, pp. 349-375
The aim of the study was to investigate factors that affect Jordanian consumers' loyalty to cellular phone brand. Population of the study included all students of northern region universities. A random sample was selected from this population. The constructs in this study were developed by using...
Persistent link: https://www.econbiz.de/10010760044