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The behavioral and neuroeconomics of food and brand decisions : executive summary
Bruce, Amanda; Crespi, John M.; Lusk, Jayson L. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011415767
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Brand hate
Zarantonello, Lia; Romani, Simona; Grappi, Silvia; … - In: The journal of product & brand management 25 (2016) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
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The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona; Grappi, Silvia; Zarantonello, Lia; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
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Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.; Batra, Rajeev; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 342-357). 2009
Persistent link: https://www.econbiz.de/10003915638
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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 358-375). 2009
Persistent link: https://www.econbiz.de/10003915640
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Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron; Bagozzi, Richard P.; Batra, Rajeev - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
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Global brands in the United States : how consumer ethnicity mediates the global brand effect
Dimofte, Claudiu V.; Johansson, Johny K.; Bagozzi, … - In: Journal of international marketing 18 (2010) 3, pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
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Consideration sets as goal-derived categories : an application to market structuring
Paulssen, Marcel; Bagozzi, Richard P.; Birk, Matthias M. - 2005
Persistent link: https://www.econbiz.de/10003278373
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Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel; Bagozzi, Richard P. - 2007
Persistent link: https://www.econbiz.de/10003530374
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Brand love : development and validation of a practical scale
Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011653712