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Bagozzi, Richard P. - In: The Routledge companion to identity and consumption, (pp. 255-264). 2013

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Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14

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Bagozzi, Richard P. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 23-29

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