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Managing customer uncertainty in making service offshoring decisions
Lu, Lu; Gregory, Gary D.; Ngo, Liem Viet; Bagozzi, … - In: Journal of service research 24 (2021) 4, pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
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Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta; Cardamone, Ernesto; Miceli, … - In: Psychology & marketing 39 (2022) 10, pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
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Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem; Bagozzi, Richard P.; Yoon, Carolyn - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
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Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.; Verbeke, Willem J. M. I.; Berg, … - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
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Bringing relationships into consumer decision-making
Simpson, Jeffry A.; Griskevicius, Vladas; Rothman, … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 329-331
Persistent link: https://www.econbiz.de/10009580758
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Brand love : development and validation of a practical scale
Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
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Marketing management
Bagozzi, Richard P. (contributor) - 1998
Persistent link: https://www.econbiz.de/10000634647
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Marketing management
Bagozzi, Richard P. (contributor) - 1998
Persistent link: https://www.econbiz.de/10004366904
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Marketing in the 80's : changes & challenges ; [papers given at the conference to be held in Chicago, Aug. 3 - 6, 1980]
Bagozzi, Richard P. (contributor) - In: Educators' conference proceedings 1980 (1980)
Persistent link: https://www.econbiz.de/10004660581
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Principles of marketing management
Bagozzi, Richard P. - 1986 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004055950