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~person:"Bagozzi, Richard P."
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Bagozzi, Richard P.
Han, Heesup
131
Mattila, Anna S.
124
Belk, Russell W.
116
Bauer, Hans H.
115
Huber, Frank
113
Phau, Ian
110
Burmann, Christoph
104
Grunert, Klaus G.
103
Bruhn, Manfred
102
Grewal, Dhruv
99
Herrmann, Andreas
92
Gierl, Heribert
90
Wiedmann, Klaus-Peter
89
Khare, Arpita
86
Lusk, Jayson L.
85
Swoboda, Bernhard
85
Usman, Osly
84
Sheth, Jagdish N.
83
Foxall, Gordon R.
82
Dwivedi, Yogesh Kumar
77
Siciliani, Luigi
76
Loureiro, Sandra Maria Correia
74
Laroche, Michel
73
Verhoef, Peter C.
72
Sharma, Piyush
69
Bruwer, Johan
68
Nayga, Rodolfo M.
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Septianto, Felix
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Walsh, Gianfranco
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67
Agarwal, Sumit
66
Paul, Justin
66
Jang, Soocheong
65
Rudolph, Thomas
64
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63
Chintagunta, Pradeep K.
62
Ko, Eunju
62
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62
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Digital marketing : global strategies from the world's leading experts
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Positive organizational scholarship : foundations of a new discipline
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ECONIS (ZBW)
68
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1
Global brands in the United States : how consumer ethnicity mediates the global brand effect
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Saved in:
2
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
3
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
4
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
5
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
6
Brand coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
7
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
8
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
9
The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan
;
Bagozzi, Richard P.
;
Meland, Kjersti V.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
Saved in:
10
Philosophical and radical thought in marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
;
Bagozzi, Richard P.
-
1987
Persistent link: https://www.econbiz.de/10000734976
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