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~person:"Bagozzi, Richard P."
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Consumer behaviour
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Bagozzi, Richard P.
Esch, Franz-Rudolf
167
Burmann, Christoph
160
Huber, Frank
149
Bauer, Hans H.
117
Belk, Russell W.
116
Han, Heesup
116
Herrmann, Andreas
102
Grunert, Klaus G.
101
Mattila, Anna S.
100
Wiedmann, Klaus-Peter
100
Baumgarth, Carsten
97
Gierl, Heribert
95
Phau, Ian
92
Bruhn, Manfred
88
Melewar, T. C.
86
Lusk, Jayson L.
85
Meffert, Heribert
84
Sheth, Jagdish N.
83
Keller, Kevin Lane
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
76
Foxall, Gordon R.
73
Sattler, Henrik
72
Khare, Arpita
71
Ahlert, Dieter
69
Grewal, Dhruv
69
Septianto, Felix
69
Dwivedi, Yogesh Kumar
68
Wansink, Brian
68
Nayga, Rodolfo M.
67
Pelsmacker, Patrick de
67
Rajagopal
67
Tomczak, Torsten
67
Verhoef, Peter C.
67
Paul, Justin
66
Stavins, Joanna
66
Agarwal, Sumit
64
Ko, Eunju
63
Bang, Nguyen
62
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Digital marketing : global strategies from the world's leading experts
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
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Positive organizational scholarship : foundations of a new discipline
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ECONIS (ZBW)
71
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1
Brand
hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
2
Psychometric vs. C-OAR-SE measures of
brand
love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
3
Brand
love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
4
Global brands in the United States : how consumer ethnicity mediates the global
brand
effect
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Saved in:
5
The impact of corporate social responsibility on consumer
brand
advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
6
Brand
coolness
Warren, Caleb
;
Batra, Rajeev
;
Loureiro, Sandra Maria Correia
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 36-56
Persistent link: https://www.econbiz.de/10012176123
Saved in:
7
How and when
brand
coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
8
Consumers' identity signaling towards social groups : the effects of dissociative desire on
brand
prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
9
The revenge of the consumer! : how
brand
moral violations lead to consumer anti-
brand
activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
10
Love, desire, and identity : a conditional integration theory of the love of things
Ahuvia, Aaron C.
;
Batra, Rajeev
;
Bagozzi, Richard P.
- In:
Handbook of brand relationships
,
(pp. 342-357)
.
2009
Persistent link: https://www.econbiz.de/10003915638
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