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~person:"Balasubramanian, Siva Kumar"
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Consumer behaviour
13
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Product Placement
4
Product placement
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Advertising effects
3
Beziehungsmarketing
3
Brand
3
Brand management
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2007
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Balasubramanian, Siva Kumar
Han, Heesup
120
Belk, Russell W.
113
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
90
Phau, Ian
88
Sutter, Matthias
87
Lusk, Jayson L.
85
Gierl, Heribert
83
Wiedmann, Klaus-Peter
82
Herrmann, Andreas
81
Sheth, Jagdish N.
79
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
73
Foxall, Gordon R.
72
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Ko, Eunju
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Laroche, Michel
57
Chaloupka, Frank J.
56
Rajagopal
55
Thøgersen, John
55
Walsh, Gianfranco
55
Warlop, Luk
54
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The journal of product & brand management
3
Food policy : economics planning and politics of food and agriculture
2
Electronic commerce research and applications
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of electronic commerce research : JECR
1
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ECONIS (ZBW)
13
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1
Brand
romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
2
Reflections on emotional attachment to brands :
brand
romance and
brand
love
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
Journal of customer behaviour
12
(
2013
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10009758537
Saved in:
3
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
4
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
5
Responses to customized products : the consumers’ behavioral intentions
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of services marketing
29
(
2015
)
4
,
pp. 314-326
Persistent link: https://www.econbiz.de/10011406425
Saved in:
6
Consumer valuation of health attributes for soy-based food : a choice modeling approach
Chang, Jae Bong
;
Moon, Wanki
;
Balasubramanian, Siva Kumar
- In:
Food policy : economics planning and politics of food …
37
(
2012
)
3
,
pp. 335-342
Persistent link: https://www.econbiz.de/10009661231
Saved in:
7
Health claims and consumers' behavioral intentions : the case of soy-based food
Moon, Wanki
;
Balasubramanian, Siva Kumar
;
Rimal, Arbindra
- In:
Food policy : economics planning and politics of food …
36
(
2011
)
4
,
pp. 480-489
Persistent link: https://www.econbiz.de/10009271325
Saved in:
8
Message exposure with friends : the role of social context on attitudes towards prominently placed brands
Coker, Kesha K.
;
Altobellom Suzanne A.
; …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 102-111
Persistent link: https://www.econbiz.de/10009738785
Saved in:
9
Consumers' value perceptions of e-customization : a model incorporating information framing and product type
Jiang, Pingjun
;
Balasubramanian, Siva Kumar
;
Lambert, …
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10010253990
Saved in:
10
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Saved in:
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