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~person:"Banerjee, Saikat"
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Banerjee, Saikat
Han, Heesup
120
Belk, Russell W.
113
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
90
Phau, Ian
88
Sutter, Matthias
87
Lusk, Jayson L.
85
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83
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82
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81
Sheth, Jagdish N.
79
Usman, Osly
77
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75
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73
Foxall, Gordon R.
72
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Ko, Eunju
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
66
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66
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64
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62
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59
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58
Verhoef, Peter C.
58
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57
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57
Laroche, Michel
57
Chaloupka, Frank J.
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ECONIS (ZBW)
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1
Impact of food
brand
controversy on consumers' attitude toward
brand
and company
Banerjee, Saikat
- In:
Journal of food products marketing
24
(
2018
)
4
,
pp. 413-440
Persistent link: https://www.econbiz.de/10011880372
Saved in:
2
On the relationship between online
brand
community and
brand
preference in political market
Banerjee, Saikat
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 27-55
Persistent link: https://www.econbiz.de/10012428312
Saved in:
3
Brand
love and party preference of young political consumers (voters)
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 475-503
Persistent link: https://www.econbiz.de/10013435728
Saved in:
4
The role of retailers during
brand
scandals : insights from a case study
Kapoor, Sunaina
;
Banerjee, Saikat
;
Signori, Paola
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 276-298
Persistent link: https://www.econbiz.de/10013397960
Saved in:
5
Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
Saved in:
6
Influence of consumer personality,
brand
personality, and corporate personality on
brand
preference : an empirical investigation of interaction effect
Banerjee, Saikat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 198-216
Persistent link: https://www.econbiz.de/10011562884
Saved in:
7
Factors shaping attitude of voters about celebrity politicians : direct and indirect effects
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
Journal of business research : JBR
109
(
2020
),
pp. 210-220
Persistent link: https://www.econbiz.de/10012238051
Saved in:
8
Identification and measurement of
brand
identity and image gap : a quantitative approach
Roy, Dilip
;
Banerjee, Saikat
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 207-219
Persistent link: https://www.econbiz.de/10010393861
Saved in:
9
Factors responsible behind political
brand
preference : an empirical study on Indian voters
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 559-582
Persistent link: https://www.econbiz.de/10011571128
Saved in:
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