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~person:"Bang, Nguyen"
~person:"Han, Heesup"
~person:"Romaniuk, Jenni"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
188
Konsumentenverhalten
188
Customer satisfaction
64
Kundenzufriedenheit
64
Beziehungsmarketing
62
Relationship marketing
62
Brand management
61
Brand image
50
Markenimage
50
Brand
39
Hotel industry
39
Hotellerie
39
Markenartikel
39
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34
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34
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25
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17
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16
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12
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12
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12
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12
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12
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12
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12
Virales Marketing
12
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11
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11
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11
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Language
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English
61
Author
All
Bang, Nguyen
Han, Heesup
Romaniuk, Jenni
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
31
Burmann, Christoph
27
Ko, Eunju
26
Baumgarth, Carsten
25
De Chernatony, Leslie
24
Sarkar, Abhigyan
23
Esch, Franz-Rudolf
21
Fournier, Susan
21
Guzman, Francisco
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Khan, Imran
19
Dawes, John
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Christodoulides, George
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Huber, Frank
15
Kapferer, Jean-Noël
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
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Journal of travel and tourism marketing
6
International journal of hospitality management
5
International journal of contemporary hospitality management
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of business research : JBR
4
Asia-Pacific journal of business administration
3
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
The marketing review
2
Tourism and hospitality research : the surrey quarterly review
2
Australasian marketing journal
1
Brand management ; Vol. 2
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International studies of management and organization
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of asset management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
61
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61
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1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
4
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
5
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
6
Consumer-based chain restaurant
brand
equity,
brand
reputation, and
brand
trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
7
Exploring the past behaviour of new
brand
buyers
Tanusondjaja, Arry
;
Trinh, Giang
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
Saved in:
8
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
9
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
10
Benchmarking buyer behavior towards new brands
Trinh, Giang
;
Romaniuk, Jenni
;
Tanusondjaja, Arry
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
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