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~person:"Bang, Nguyen"
~person:"Han, Heesup"
~subject:"Environmental consciousness"
~subject:"Markenführung"
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Environmental consciousness
Markenführung
Consumer behaviour
159
Konsumentenverhalten
157
Customer satisfaction
65
Kundenzufriedenheit
64
Beziehungsmarketing
59
Relationship marketing
59
Brand management
45
Hotel industry
39
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39
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38
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55
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Bang, Nguyen
Han, Heesup
Phau, Ian
35
Keller, Kevin Lane
34
Loureiro, Sandra Maria Correia
33
Melewar, T. C.
33
Ko, Eunju
29
Baumgarth, Carsten
27
Burmann, Christoph
27
De Chernatony, Leslie
24
Sarkar, Abhigyan
23
Esch, Franz-Rudolf
21
Fournier, Susan
21
Guzman, Francisco
21
Hollebeek, Linda D.
20
Japutra, Arnold
20
Khan, Imran
20
Veloutsou, Cleopatra
20
Diamantopoulos, Adamantios
19
Paul, Justin
19
Rahman, Zillur
19
Wiedmann, Klaus-Peter
19
Dawes, John
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Thøgersen, John
18
Christodoulides, George
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Bruhn, Manfred
15
Huber, Frank
15
Kapferer, Jean-Noël
15
Kunkel, Thilo
15
Pelsmacker, Patrick de
15
Seo, Yuri
15
Septianto, Felix
15
Shimul, Anwar Sadat
15
Valette-Florence, Pierre
15
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Journal of travel and tourism marketing
10
International journal of hospitality management
8
International journal of contemporary hospitality management
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
The marketing review
2
Tourism and hospitality research : the surrey quarterly review
2
Tourism management : research, policies, practice
2
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1
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1
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1
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1
Journal of global marketing
1
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1
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1
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ECONIS (ZBW)
55
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1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
4
The dark side of
brand
attachment : a conceptual framework of
brand
attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
5
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
6
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
8
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
9
Consumer-based chain restaurant
brand
equity,
brand
reputation, and
brand
trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
10
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
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