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~person:"Bang, Nguyen"
~person:"Han, Heesup"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
156
Konsumentenverhalten
156
Customer satisfaction
64
Kundenzufriedenheit
64
Beziehungsmarketing
59
Relationship marketing
59
Brand management
45
Hotel industry
39
Hotellerie
39
Brand image
38
Markenimage
38
Dienstleistungsqualität
34
Service quality
34
Holiday behaviour
25
Urlaubsverhalten
25
Brand
22
Markenartikel
22
Emotion
21
Gastronomie
17
Restaurant industry
17
Confidence
16
Vertrauen
16
Tourism
15
Tourismus
15
Satisfaction
14
USA
13
Brand loyalty
12
Environmental consciousness
12
Environmental management
12
Umweltbewusstsein
12
Umweltmanagement
12
United States
12
Airline
11
Fluggesellschaft
11
Perception
11
Wahrnehmung
11
Einzelhandel
10
Markentreue
10
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10
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43
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2
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44
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44
Case study
1
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1
Fallstudie
1
Sammelwerk
1
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English
45
Author
All
Bang, Nguyen
Han, Heesup
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
31
Burmann, Christoph
27
Ko, Eunju
26
Baumgarth, Carsten
25
De Chernatony, Leslie
24
Sarkar, Abhigyan
23
Esch, Franz-Rudolf
21
Fournier, Susan
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
19
Khan, Imran
19
Veloutsou, Cleopatra
19
Dawes, John
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Christodoulides, George
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Huber, Frank
15
Kapferer, Jean-Noël
15
Kunkel, Thilo
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Schmidt, Holger J.
14
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Journal of travel and tourism marketing
6
International journal of hospitality management
5
International journal of contemporary hospitality management
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
The marketing review
2
Tourism and hospitality research : the surrey quarterly review
2
European journal of marketing : EJM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
45
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1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
3
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
4
The impact of
brand
logo identification and
brand
logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
5
Consumer-based chain restaurant
brand
equity,
brand
reputation, and
brand
trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
6
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
7
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
8
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
9
Drivers of
brand
loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
10
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
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