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Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: Journal of marketing for higher education 25 (2015) 2, pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
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Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
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Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
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What's in a university logo? : building commitment in higher education
Japutra, Arnold; Keni, Keni; Bang, Nguyen - In: The journal of brand management : an international journal 23 (2016) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10011459513
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Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan; Chen, Cheng-Hao Steve; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
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The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold; Keni, Keni; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
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Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C. (ed.); Bang, Nguyen (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011471640
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Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey; Modi, Pratik; Wu, Meng-Shan; Chen, Cheng-Hao; … - In: Technological forecasting & social change : an … 139 (2019), pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
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Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho; Bang, Nguyen; Lee, Timothy J. - In: International journal of hospitality management 50 (2015), pp. 84-93
Persistent link: https://www.econbiz.de/10011387992