Similar Search Results

A framework of place branding, place image, and place reputation : antecedents and moderators

Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 241-264

Persistent link: https://www.econbiz.de/10011598818

Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia

Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28

Persistent link: https://www.econbiz.de/10011539975

The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation

Roy, Sanjit; Singh, Gaganpreet; Hope, Megan; Bang, Nguyen; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1480-1513

Persistent link: https://www.econbiz.de/10012178642

Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section

Hemsley-Brown, Jane; Melewar, T. C.; Bang, Nguyen; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3019-3022

Persistent link: https://www.econbiz.de/10011507891

Brand ambidexterity and commitment in higher education : an exploratory study

Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3105-3112

Persistent link: https://www.econbiz.de/10011507929

Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK

Wu, Meng-Shan; Chen, Cheng-Hao Steve; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 153-173

Persistent link: https://www.econbiz.de/10011471540

The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality

Japutra, Arnold; Keni, Keni; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 237-252

Persistent link: https://www.econbiz.de/10011471613

Consumer-based chain restaurant brand equity, brand reputation, and brand trust

Han, Sung Ho; Bang, Nguyen; Lee, Timothy J. - In: International journal of hospitality management 50 (2015), pp. 84-93

Persistent link: https://www.econbiz.de/10011387992

The dynamic models of consumers' symbolic needs : in the context of restaurant brands

Han, Sung Ho; Bang, Nguyen; Simkin, Lyndon - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1348-1376

Persistent link: https://www.econbiz.de/10011609075

Five areas to advance branding theory and practice

Melewar, T. C.; Bang, Nguyen - In: The journal of brand management : an international journal 21 (2014) 9, pp. 758-769

Persistent link: https://www.econbiz.de/10010514116