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Consumer reality : how brands are constructed
Barnham, Chris - In: International journal of market research : JMRS ; the … 54 (2012) 4, pp. 485-502
Persistent link: https://www.econbiz.de/10009576972
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Instantiation : reframing brand communication
Barnham, Chris - In: International journal of market research : JMRS ; the … 50 (2008) 2, pp. 203-220
Persistent link: https://www.econbiz.de/10003693174
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Essence : the structure and dynamics of the brand
Barnham, Chris - In: International journal of market research : JMRS ; the … 51 (2009) 5, pp. 593-610
Persistent link: https://www.econbiz.de/10003873077
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Qualitative semiotics : can we research consumer meaning-making?
Barnham, Chris - In: International journal of market research 61 (2019) 5, pp. 478-491
Persistent link: https://www.econbiz.de/10012172385
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Making meaning : the fate of the consumer in market research
Barnham, Chris - In: International journal of market research : JMRS ; the … 56 (2014) 3, pp. 279-281
Persistent link: https://www.econbiz.de/10010384695
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Social normalisation : using marketing to make green normal
Rettie, Ruth; Burchell, Kevin; Barnham, Chris - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010255554