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Warm glow or cold, hard cash? : social identify effects on consumer choice for donation versus discount promotions
Winterich, Karen Page; Barone, Michael J. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 855-868
Persistent link: https://www.econbiz.de/10009348948
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How brand innovativeness creates advertising flexibility
Barone, Michael J.; Jewell, Robert D. - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10010363995
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Tis better to give than receive? : how and when gender and residence-based segments predict choice of donation- versus discount-based promotions
Winterich, Karen Page; Carter, Robert E.; Barone, Michael J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 622-634
Persistent link: https://www.econbiz.de/10011411534
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When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.; Lyle, Keith B.; Winterich, Karen Page - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
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Power and the appeal of the deal : how consumers value the control provided by Pay What You Want (PWYW) pricing
Barone, Michael J.; Bae, T. J.; Qian, Shanshan; … - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 437-447
Persistent link: https://www.econbiz.de/10011730683
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With suspicious (but happy) minds : mood's ability to neutralize the effects of suspicion on persuasion
DeCarlo, Thomas E.; Barone, Michael J. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 326-333
Persistent link: https://www.econbiz.de/10003883905
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The effect of deal exclusivity on consumer response to targeted price promotions : a social identification perspective
Barone, Michael J.; Roy, Tirthankar - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 78-89
Persistent link: https://www.econbiz.de/10003958612
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Does exclusivity always pay off? : exclusive price promotions and consumer response
Barone, Michael J.; Roy, Tirthankar - In: Journal of marketing 74 (2010) 2, pp. 121-132
Persistent link: https://www.econbiz.de/10003995127
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Retailers' use of partially comparative pricing : from across-category to within-category effects
Miniard, Paul W.; Mohammed, Shazad Mustapha; Barone, … - In: Journal of marketing 77 (2013) 4, pp. 33-48
Persistent link: https://www.econbiz.de/10009782085
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The innovator's license : a latitude to deviate from category norms
Barone, Michael J.; Jewell, Robert D. - In: Journal of marketing 77 (2013) 1, pp. 120-134
Persistent link: https://www.econbiz.de/10009725635