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Love, desire, and identity : a conditional integration theory of the love of things

Ahuvia, Aaron C.; Batra, Rajeev; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 342-357). 2009

Persistent link: https://www.econbiz.de/10003915638

How perceived brand globalness creates brand value

Steenkamp, Jan-Benedict E. M.; Batra, Rajeev; Alden, Dana - 2010

Persistent link: https://www.econbiz.de/10003922860

An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect

Xie, Yi; Batra, Rajeev; Peng, Siqing - In: Journal of international marketing 23 (2015) 1, pp. 50-71

Persistent link: https://www.econbiz.de/10010520814

Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter

Ahuvia, Aaron; Bagozzi, Richard P.; Batra, Rajeev - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 235-243

Persistent link: https://www.econbiz.de/10010367203

Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture

Alden, Dana; Steenkamp, Jan-Benedict E. M.; Batra, Rajeev - In: Best practices in international marketing, (pp. 193-215). 2002

Persistent link: https://www.econbiz.de/10001680898

Brand love : development and validation of a practical scale

Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011653712

How Perceived Brand Globalness Creates Brand Value

Steenkamp, Jan‐Benedict EM; Batra, Rajeev; Alden, Dana L. - 2012

local brands. We delineate three pathways through which perceived brand globalness (PBG) influences brand purchase … likelihood. Using consumer data from the USA and Korea, we find that PBG is positively related to both perceived brand quality …

Persistent link: https://www.econbiz.de/10014106033

The new emerging market multinationals : four strategies for disrupting markets and building brands

Chattopadhyay, Amitava; Batra, Rajeev - 2012

Persistent link: https://www.econbiz.de/10009565937

When corporate image affects product evaluations : the moderating role of perceived risk

Gürhan-Canli, Zeynep; Batra, Rajeev - 2009

Persistent link: https://www.econbiz.de/10003785061

Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture

Alden, Dana; Steenkamp, Jan-Benedict E. M.; Batra, Rajeev - 2006

Persistent link: https://www.econbiz.de/10003410976