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~person:"Belk, Russell W."
~person:"Burmann, Christoph"
~person:"Fournier, Susan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Luxury goods"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Deutschland
Experiment
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Kulturelle Identität
Luxury goods
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Consumer behaviour
395
Brand management
116
Brand
86
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79
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Belk, Russell W.
Burmann, Christoph
Fournier, Susan
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
114
Mattila, Anna S.
96
Gierl, Heribert
78
Lusk, Jayson L.
75
Khare, Arpita
70
Herrmann, Andreas
66
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
64
Nayga, Rodolfo M.
61
Ko, Eunju
60
Jang, Soocheong
58
Paul, Justin
58
Bagozzi, Richard P.
57
Septianto, Felix
56
Choi, Tsan-Ming
52
Walsh, Gianfranco
49
Wiedmann, Klaus-Peter
49
Hollebeek, Linda D.
48
Diamantopoulos, Adamantios
45
Kim, Jungkeun
45
Sharma, Piyush
45
Foxall, Gordon R.
43
Rajagopal
42
Bang, Nguyen
41
Thaichon, Park
41
Ko, Yong Jae
40
Bauer, Hans H.
39
Das, Gopal
39
Grunert, Klaus G.
39
Melewar, T. C.
38
Rahman, Zillur
38
Vrontis, Demetris
38
Wagner, Udo
38
Guido, Gianluigi
37
Thøgersen, John
37
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Journal of business research : JBR
42
Journal of retailing and consumer services
20
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
The international review of retail, distribution and consumer research
9
The journal of brand management : an international journal
9
Marketing intelligence & planning
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Marketing : ZFP ; journal of research and management
7
Journal of international consumer marketing
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing
5
Marketing theory
5
Psychology & marketing
5
Research in consumer behavior
5
European journal of marketing : EJM
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
4
Australasian marketing journal
3
International journal of retail and distribution management
3
Journal of consumer behaviour : an international research review
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
The Routledge companion to identity and consumption
3
The journal of consumer marketing
3
The journal of product & brand management
3
Transformative consumer research for personal and collective well-being
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
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ECONIS (ZBW)
Showing
1
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417
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
7
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
8
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
9
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
10
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
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