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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Hennigs, Nadine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
399
Brand management
95
Markenführung
95
Brand image
77
Markenimage
77
Brand
57
Markenartikel
56
Luxury goods
49
Luxusgüter
49
Beziehungsmarketing
39
Relationship marketing
39
Advertising effects
38
Werbewirkung
38
Emotion
36
Social Web
29
Social web
29
Advertising
27
Werbung
27
Cultural identity
25
Kulturelle Identität
25
Internet marketing
23
Online-Marketing
23
Customer satisfaction
22
Kundenzufriedenheit
22
Market research
21
Online retailing
19
Online-Handel
19
Personality psychology
19
Persönlichkeitspsychologie
19
Globalisierung
18
Welt
18
World
18
Australia
17
Australien
17
Viral marketing
17
Virales Marketing
17
Fashion
16
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16
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Undetermined
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Free
19
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Article
385
Book / Working Paper
16
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Aufsatzsammlung
Book section
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Reprint
Aufsatz in Zeitschrift
337
Aufsatz im Buch
54
Collection of articles of several authors
32
Sammelwerk
32
Collection of articles written by one author
11
Sammlung
11
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
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4
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4
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2
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1
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1
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1
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1
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1
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1
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English
399
German
1
French
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Hennigs, Nadine
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
115
Mattila, Anna S.
99
Gierl, Heribert
76
Lusk, Jayson L.
76
Khare, Arpita
69
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
64
Herrmann, Andreas
63
Nayga, Rodolfo M.
62
Septianto, Felix
60
Ko, Eunju
59
Paul, Justin
58
Bagozzi, Richard P.
57
Jang, Soocheong
57
Choi, Tsan-Ming
53
Hollebeek, Linda D.
50
Walsh, Gianfranco
49
Wiedmann, Klaus-Peter
48
Kim, Jungkeun
46
Diamantopoulos, Adamantios
45
Sharma, Piyush
45
Rajagopal
41
Thaichon, Park
41
Bang, Nguyen
40
Das, Gopal
39
Grunert, Klaus G.
39
Ko, Yong Jae
39
Vrontis, Demetris
39
Kim, Seongseop
38
Eisend, Martin
37
Park, Jungkun
37
Thøgersen, John
37
Verhoef, Peter C.
37
Wagner, Udo
37
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Journal of business research : JBR
45
Journal of retailing and consumer services
17
The journal of brand management : an international journal
11
Journal of fashion marketing and management
10
Journal of promotion management : JPM
10
Marketing theory
9
Psychology & marketing
9
Marketing intelligence & planning
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
Research in consumer behavior
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing communications
5
The journal of consumer marketing
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
The service industries journal
3
Transformative consumer research for personal and collective well-being
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
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ECONIS (ZBW)
Showing
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401
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date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
8
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
9
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
Saved in:
10
Brand
extensions : a successful strategy in luxury
fashion
branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
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