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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schiffman, Leon G."
~person:"Wilde, Klaus D."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
34
Verbraucherverhalten
16
Marketing
6
Marketing theory
5
Marketingtheorie
5
Theorie
5
Theory
5
Beziehungsmarketing
4
Deutschland
4
Erfolgsfaktor
4
Germany
4
Kundenmanagement
4
Market research
4
Marketing management
4
Marketingmanagement
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Relationship marketing
4
Success factor
4
Verbraucherforschung
4
Brand management
3
Environmental consciousness
3
Frauen
3
Markenführung
3
Marketingforschung
3
Umweltbewusstsein
3
Women
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Advertising effects
2
Brand
2
Brand image
2
Cognition
2
Cultural identity
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Globalisierung
2
Kapitalismus
2
Kognition
2
Kulturelle Identität
2
Markenartikel
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Markenimage
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Marktmechanismus
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24
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Aufsatzsammlung
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Reprint
Article in journal
326
Aufsatz in Zeitschrift
326
Aufsatz im Buch
50
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50
Collection of articles of several authors
35
Sammelwerk
35
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Sammlung
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2
Konferenzbeitrag
2
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1
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1
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1
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Language
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English
30
German
4
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Schiffman, Leon G.
Wilde, Klaus D.
Solomon, Michael R.
18
Askegaard, Søren
10
Kroeber-Riel, Werner
9
Bamossy, Gary J.
8
Schneider, Willy
8
Trommsdorff, Volker
8
Foscht, Thomas
7
Gröppel-Klein, Andrea
7
Hawkins, Del I.
7
Keller, Kevin Lane
7
Kenning, Peter
7
Pepels, Werner
7
Herrmann, Andreas
6
Kanuk, Leslie Lazar
6
Mooij, Marieke K. de
6
Stobart, Jon
6
Swoboda, Bernhard
6
Tomczak, Torsten
6
Weinberg, Peter
6
Bauer, Hans H.
5
Baumgarth, Carsten
5
Bänsch, Axel
5
Felser, Georg
5
Hoffmann, Stefan
5
Hogg, Margaret K.
5
Indrawati
5
Krafft, Manfred
5
Mothersbaugh, David L.
5
Reisch, Lucia A.
5
Sheth, Jagdish N.
5
Warde, Alan
5
Aaker, Jennifer
4
Akbar, Payam
4
Arnould, Eric J.
4
Best, Roger J.
4
Dixit, Saurabh Kumar
4
East, Robert
4
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Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Always learning
1
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Prentice Hall international editions
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
SpringerLink / Bücher
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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1
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1987
-
3. ed
Persistent link: https://www.econbiz.de/10000724345
Saved in:
4
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1997
-
6. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10000608640
Saved in:
5
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1994
-
5th ed
Persistent link: https://www.econbiz.de/10000423428
Saved in:
6
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
2009
-
9. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003737668
Saved in:
7
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
8
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
9
Consumer behaviour
Evans, Martin
;
Jamal, Ahmad
;
Foxall, Gordon R.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003788355
Saved in:
10
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
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