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~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Persönlichkeitspsychologie
Consumer behaviour
377
Brand management
88
Markenführung
88
Brand image
69
Markenimage
69
Brand
53
Markenartikel
52
Advertising effects
37
Werbewirkung
37
Beziehungsmarketing
36
Emotion
36
Luxury goods
36
Luxusgüter
36
Relationship marketing
36
Advertising
26
Social Web
26
Social web
26
Werbung
26
Cultural identity
24
Kulturelle Identität
24
Internet marketing
23
Online-Marketing
23
Customer satisfaction
21
Kundenzufriedenheit
21
Market research
19
Personality psychology
19
Globalisierung
18
Online retailing
18
Online-Handel
18
Australia
17
Australien
17
Viral marketing
17
Virales Marketing
17
Globalization
16
Welt
16
World
16
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15
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Undetermined
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18
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Article
365
Book / Working Paper
14
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Aufsatz in Zeitschrift
Aufsatzsammlung
Book section
Conference paper
Reprint
Article in journal
323
Aufsatz im Buch
48
Collection of articles of several authors
31
Sammelwerk
31
Collection of articles written by one author
11
Sammlung
11
Arbeitspapier
4
Graue Literatur
4
Lehrbuch
4
Non-commercial literature
4
Textbook
4
Working Paper
4
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3
Mehrbändiges Werk
3
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3
Konferenzbeitrag
2
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1
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1
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1
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Language
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English
378
French
1
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
114
Mattila, Anna S.
97
Gierl, Heribert
76
Lusk, Jayson L.
76
Khare, Arpita
69
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
64
Herrmann, Andreas
63
Nayga, Rodolfo M.
62
Ko, Eunju
59
Septianto, Felix
59
Paul, Justin
58
Bagozzi, Richard P.
57
Jang, Soocheong
57
Choi, Tsan-Ming
53
Hollebeek, Linda D.
49
Walsh, Gianfranco
49
Wiedmann, Klaus-Peter
48
Diamantopoulos, Adamantios
45
Kim, Jungkeun
45
Sharma, Piyush
44
Rajagopal
41
Thaichon, Park
41
Bang, Nguyen
40
Das, Gopal
39
Grunert, Klaus G.
39
Ko, Yong Jae
39
Vrontis, Demetris
38
Park, Jungkun
37
Thøgersen, John
37
Verhoef, Peter C.
37
Wagner, Udo
37
Eisend, Martin
36
Guido, Gianluigi
36
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All
Journal of business research : JBR
44
Journal of retailing and consumer services
17
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing theory
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
Research in consumer behavior
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
The service industries journal
3
Transformative consumer research for personal and collective well-being
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
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ECONIS (ZBW)
Showing
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
8
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
9
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
10
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
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