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~person:"Belk, Russell W."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Wiedmann, Klaus-Peter"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
413
Brand management
79
Markenführung
79
Beziehungsmarketing
62
Relationship marketing
62
Brand image
59
Markenimage
59
Brand
41
Markenartikel
41
Online retailing
31
Online-Handel
31
Advertising effects
29
Deutschland
29
Germany
29
Luxury goods
29
Luxusgüter
29
Social Web
29
Social web
29
Werbewirkung
29
Internet marketing
28
Online-Marketing
28
Cultural identity
27
Customer satisfaction
27
Kulturelle Identität
27
Kundenzufriedenheit
27
Marketing management
26
Marketingmanagement
26
Welt
26
World
26
Emotion
25
Verbraucherverhalten
23
Advertising
22
Werbung
22
Theorie
21
Theory
21
Personality psychology
20
Persönlichkeitspsychologie
20
Globalisierung
19
Marketing
19
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159
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36
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Article
316
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97
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282
Aufsatz in Zeitschrift
282
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39
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39
Collection of articles of several authors
29
Sammelwerk
29
Graue Literatur
25
Non-commercial literature
25
Arbeitspapier
14
Working Paper
14
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12
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2
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2
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1
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1
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1
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Language
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English
376
German
36
French
1
Author
All
Belk, Russell W.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Wiedmann, Klaus-Peter
Han, Heesup
115
Mattila, Anna S.
96
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
83
Huber, Frank
82
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Ko, Eunju
65
Stavins, Joanna
65
Agarwal, Sumit
64
Foxall, Gordon R.
63
Paul, Justin
63
Wansink, Brian
63
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Cherchye, Laurens
50
Krishna, Aradhna
50
Rajagopal
50
Hollebeek, Linda D.
49
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Erasmus Research Institute of Management
3
Gottfried Wilhelm Leibniz Universität Hannover
2
American Marketing Association
1
Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
Consumer Culture Theory Conference <13., 2018, Odense>
1
Econometrisch Instituut <Rotterdam>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Taylor and Francis
1
Universität Hannover / Institut für Marketing & Management
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Published in...
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Journal of business research : JBR
43
Schriftenreihe Marketing, Management
18
Research in consumer behavior
17
Journal of retailing and consumer services
14
Legends in consumer behavior
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Psychology & marketing
8
The journal of brand management : an international journal
8
Journal of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
International journal of consumer studies
5
International marketing review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Emerald insight
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Marketing theory
4
The journal of product & brand management
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of consumer behaviour : an international research review
3
Marketing letters : a journal of research in marketing
3
The Routledge companion to identity and consumption
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Cross-cultural and critical perspectives on brands
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
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Source
All
ECONIS (ZBW)
413
Showing
1
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10
of
413
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date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
7
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
Saved in:
8
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
9
Brand
extensions : a successful strategy in luxury
fashion
branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
10
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
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