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Handbook of qualitative research methods in marketing
Belk, Russell W. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003274205
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Handbook of qualitative research methods in marketing
Belk, Russell W. (contributor) - 2006
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve … academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in … marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as …
Persistent link: https://www.econbiz.de/10011851553
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Studies in the new consumer behaviour
Belk, Russell W. - 2008
Persistent link: https://www.econbiz.de/10003611234
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Representing global consumers: desire, possession, and identity
Belk, Russell W. - In: The SAGE handbook of marketing theory, (pp. 283-298). 2010
Persistent link: https://www.econbiz.de/10003923139
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Russ Belk, autobiographical reflections
Belk, Russell W. - In: Journal of historical research in marketing 9 (2017) 2, pp. 191-202
Persistent link: https://www.econbiz.de/10011724476
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Conceptual papers in marketing and consumer research
Belk, Russell W. (ed.); MacInnis, Deborah J. (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012178664
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Advertising and consumer culture in Old Shanghai
Belk, Russell W.; Zhao, Xin - In: Handbook of research on international advertising, (pp. 137-157). 2012
Persistent link: https://www.econbiz.de/10009513185
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Social change and gendered gift-giving rituals : a historical analysis of Valentine’s Day in Japan
Minowa, Yuko; Khomenko, Olga; Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 44-56
Persistent link: https://www.econbiz.de/10008935198
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Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Varman, Rohit; Belk, Russell W.; Sreekumar, Hari - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 362-382
Persistent link: https://www.econbiz.de/10014634469
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Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin; Belk, Russell W. - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10003732317