Narrow search
Showing 1 - 10 of 124
Cover Image
Visual and projective methods in Asian research : commentary
Belk, Russell W. - In: Qualitative market research : an international journal 16 (2013) 1, pp. 94-107
Persistent link: https://www.econbiz.de/10010204006
Cover Image
Qualitative consumer & marketing research
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2013 - 1. publ.
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers …, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing …
Persistent link: https://www.econbiz.de/10009754227
Cover Image
Qualitative consumer & marketing research
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2012
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through … the basics to an advanced understanding in qualitative marketing and consumer research …
Persistent link: https://www.econbiz.de/10011681072
Cover Image
Studies in the new consumer behaviour
Belk, Russell W. - 2008
Persistent link: https://www.econbiz.de/10003611234
Cover Image
Researching the sacred : a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
Moufahim, Mona; Rodner, Victoria; El Jurdi, Hounaida; … - In: Qualitative market research : an international journal 26 (2023) 2, pp. 173-182
Persistent link: https://www.econbiz.de/10014292037
Cover Image
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Cover Image
Journal of Macromarketing special issue : anti-consumption research and society
Lee, Michael S. W.; Cherrier, Hélène; Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 187-189
Persistent link: https://www.econbiz.de/10010126293
Cover Image
The labors of the Odysseaans and the the legacy of the Odyssey
Belk, Russell W. - In: Journal of historical research in marketing 6 (2014) 3, pp. 379-404
Persistent link: https://www.econbiz.de/10010414277
Cover Image
Qualitative approaches to life course research : linking life story to gift giving
Minowa, Yuko; Belk, Russell W. - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 60-75
Persistent link: https://www.econbiz.de/10012257926
Cover Image
Qualitative consumer research
Belk, Russell W. (ed.) - 2017 - First edition
interviews, projective measures, netnography, videography, qualitative marketing and consumer research help put flesh on the …
Persistent link: https://www.econbiz.de/10012050277