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~person:"Benet-Martínez, Verónica"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Mode"
~type_genre:"Article in journal"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Luxusgüter
Mode
Consumer behaviour
232
Brand management
78
Markenführung
78
Brand image
64
Markenimage
64
Brand
48
Markenartikel
47
Advertising effects
35
Werbewirkung
35
Beziehungsmarketing
33
Luxury goods
33
Relationship marketing
33
Emotion
29
Advertising
24
Werbung
24
Internet marketing
21
Online-Marketing
21
Customer satisfaction
20
Kundenzufriedenheit
20
Social Web
19
Social web
19
Australia
17
Australien
17
Viral marketing
16
Virales Marketing
16
Cultural identity
15
Kulturelle Identität
15
Online retailing
14
Online-Handel
14
Globalisierung
13
Globalization
13
Dienstleistungsqualität
12
Fashion
12
Service quality
12
Designation of origin
11
Herkunftsbezeichnung
11
Marketing management
11
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Article
230
Book / Working Paper
5
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Article in journal
Reprint
Aufsatz in Zeitschrift
231
Aufsatz im Buch
19
Book section
19
Collection of articles of several authors
8
Sammelwerk
8
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
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English
235
Author
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Benet-Martínez, Verónica
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
75
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
64
Septianto, Felix
61
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Belk, Russell W.
58
Ko, Eunju
58
Jang, Soocheong
57
Paul, Justin
56
Herrmann, Andreas
51
Walsh, Gianfranco
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Choi, Tsan-Ming
42
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Eisend, Martin
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
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Journal of business research : JBR
39
Journal of retailing and consumer services
15
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Psychology & marketing
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cross-cultural and critical perspectives on brands
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
The service industries journal
2
Tourism management : research, policies, practice
2
World review of entrepreneurship, management and sustainable development
2
Young consumers : insight and ideas for responsible marketers
2
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Source
All
ECONIS (ZBW)
235
Showing
1
-
10
of
235
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date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
7
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
8
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
9
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
10
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
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