//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Loureiro, Sandra Maria Correia"
~person:"Martínez-López, Francisco J."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Economics of information
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
296
Brand management
97
Markenführung
97
Brand image
69
Markenimage
69
Brand
55
Markenartikel
54
Beziehungsmarketing
43
Relationship marketing
43
Luxury goods
39
Luxusgüter
39
Advertising effects
38
Werbewirkung
38
Social Web
36
Social web
36
Einzelhandel
30
Emotion
30
Retail trade
30
Internet marketing
26
Online-Marketing
26
Viral marketing
26
Virales Marketing
26
Advertising
25
Werbung
25
Customer satisfaction
21
Kundenzufriedenheit
21
Theorie
21
Theory
21
Australia
17
Australien
17
Online retailing
16
Online-Handel
16
Marketing management
15
Marketingmanagement
15
Welt
15
World
15
Deutschland
13
Fashion
13
Germany
13
more ...
less ...
Online availability
All
Undetermined
143
Free
19
Type of publication
All
Article
252
Book / Working Paper
46
Type of publication (narrower categories)
All
Article in journal
228
Aufsatz in Zeitschrift
228
Aufsatz im Buch
27
Book section
27
Collection of articles of several authors
12
Konferenzschrift
12
Sammelwerk
12
Graue Literatur
5
Non-commercial literature
5
Bibliografie enthalten
4
Bibliography included
4
Conference paper
4
Conference proceedings
4
Hochschulschrift
4
Konferenzbeitrag
4
Thesis
4
Reprint
3
Arbeitspapier
2
Aufsatzsammlung
2
Working Paper
2
Anthologie
1
CD-ROM, DVD
1
Forschungsbericht
1
more ...
less ...
Language
All
English
273
German
26
Author
All
Benkenstein, Martin
Hansen, Ursula
Loureiro, Sandra Maria Correia
Martínez-López, Francisco J.
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
97
Grunert, Klaus G.
92
Lusk, Jayson L.
84
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
63
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Krishna, Aradhna
50
Rajagopal
50
Hollebeek, Linda D.
49
Rock, Bram de
49
more ...
less ...
Institution
All
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Marketing-Kontaktseminar <2, 1984, Hannover>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Stiftung Verbraucherinstitut
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
23
Journal of business research : JBR
15
Springer Proceedings in Business and Economics
13
Journal of fashion marketing and management
9
Journal of promotion management : JPM
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
5
SpringerLink / Bücher
5
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Springer eBook Collection
4
Australasian marketing journal
3
International journal of business environment : IJBE
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic commerce research
2
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
2
Handbook of strategic e-business management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of wine business research : IJWBR
2
International marketing review
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
298
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
7
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
8
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
9
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
10
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->