//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Benkenstein, Martin"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Economics of information
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
258
Brand management
79
Markenführung
79
Brand image
66
Markenimage
66
Brand
50
Markenartikel
49
Beziehungsmarketing
37
Relationship marketing
37
Advertising effects
36
Werbewirkung
36
Luxury goods
33
Luxusgüter
33
Emotion
30
Advertising
24
Werbung
24
Customer satisfaction
23
Internet marketing
23
Kundenzufriedenheit
23
Online-Marketing
23
Social Web
22
Social web
22
Viral marketing
20
Virales Marketing
20
Australia
17
Australien
17
Online retailing
17
Online-Handel
17
Cultural identity
15
Kulturelle Identität
15
Globalisierung
13
Globalization
13
Welt
13
World
13
Dienstleistungsqualität
12
Fashion
12
Marketing management
12
Marketingmanagement
12
more ...
less ...
Online availability
All
Undetermined
134
Free
12
Type of publication
All
Article
252
Book / Working Paper
8
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Bibliography included
Collection of articles of several authors
Reprint
Article in journal
253
Aufsatz im Buch
22
Book section
22
Sammelwerk
8
Hochschulschrift
4
Thesis
4
Bibliografie enthalten
3
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Conference paper
2
Konferenzbeitrag
2
Working Paper
2
Forschungsbericht
1
more ...
less ...
Language
All
English
256
German
4
Author
All
Benkenstein, Martin
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Han, Heesup
114
Mattila, Anna S.
99
Belk, Russell W.
76
Lusk, Jayson L.
75
Gierl, Heribert
71
Khare, Arpita
68
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
60
Jang, Soocheong
57
Ko, Eunju
57
Herrmann, Andreas
56
Paul, Justin
56
Sheth, Jagdish N.
56
Walsh, Gianfranco
50
Bagozzi, Richard P.
48
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Choi, Tsan-Ming
44
Diamantopoulos, Adamantios
43
Sharma, Piyush
42
Bang, Nguyen
40
Wiedmann, Klaus-Peter
40
Das, Gopal
39
Rajagopal
39
Thaichon, Park
39
Kim, Seongseop
38
Eisend, Martin
37
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Foxall, Gordon R.
35
more ...
less ...
Institution
All
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
Published in...
All
Journal of business research : JBR
40
Journal of retailing and consumer services
21
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Psychology & marketing
3
The journal of consumer marketing
3
The service industries journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cross-cultural and critical perspectives on brands
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic commerce research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of wine business research : IJWBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing : ZFP ; journal of research and management
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
260
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
7
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
8
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
9
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
10
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->