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Neuproduktvorankündigungen : Inhaltliche Gestaltung und marktbezogene Auswirkungen
Bornemann, Torsten - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008653435
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In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten; Schöler, Lisa; Homburg, Christian - In: The journal of product innovation management : an … 32 (2015) 5, pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
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Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd; Homburg, Christian; Bornemann, Torsten - In: Strategic management journal 36 (2015) 13, pp. 2122-2131
Persistent link: https://www.econbiz.de/10011404034
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Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian; Bornemann, Torsten; Totzek, Dirk - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
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Psychological distance and the dual role of price
Bornemann, Torsten; Homburg, Christian - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 490-504
Persistent link: https://www.econbiz.de/10009375682
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Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian; Bornemann, Torsten; Kretzer, Max - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
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Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian; Wieseke, Jan; Bornemann, Torsten - In: Journal of marketing 73 (2009) 4, pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
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In the eye of the beholder? : the effect of product appearance on shareholder value
Homburg, Christian; Bornemann, Torsten; Schöler, Lisa - In: Marketing : value creation or value destruction?. 2013
Persistent link: https://www.econbiz.de/10009675541
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Key account management
Homburg, Christian; Bornemann, Torsten - In: Handbook of business-to-business marketing, (pp. 456-472). 2012
Persistent link: https://www.econbiz.de/10009500133