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From Armani to Zara : impression formation based on fashion store patronage

Willems, Kim; Janssens, Wim; Swinnen, Gilbert; … - In: Journal of business research : JBR 65 (2012) 10, pp. 1487-1494

Persistent link: https://www.econbiz.de/10009620136

Retailing in social virtual worlds : developing a typology of virtual store atmospherics

Hassouneh, Diana; Brengman, Malaika - In: Journal of electronic commerce research : JECR 16 (2015) 3, pp. 218-241

Persistent link: https://www.econbiz.de/10011372580

In-store location-based marketing with beacons : from inflated expectations to smart use in retailing

Van de Sanden, Stephanie; Willems, Kim; Brengman, Malaika - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1514-1541

Persistent link: https://www.econbiz.de/10012178645

Touching the void : exploring consumer perspectives on touch-enabling technologies in online retailing

Van Kerrebroeck, Helena; Willems, Kim; Brengman, Malaika - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 892-909

Persistent link: https://www.econbiz.de/10011775740

The path-to-purchase is paved with digital opportunities : an inventory of shopper-oriented retail technologies

Willems, Kim; Smolders, Annelien; Brengman, Malaika; … - In: Technological forecasting & social change : an … 124 (2017), pp. 228-242

Persistent link: https://www.econbiz.de/10011899377

An examination of trust assurances adopted by top internet retailers : unveiling some critical determinants

Karimov, Farhod P.; Brengman, Malaika - In: Electronic commerce research 14 (2014) 4, pp. 459-496

Persistent link: https://www.econbiz.de/10010482287

The four dimensional impact of color on shoppers' emotions

Brengman, Malaika (contributor); Geuens, Maggie (contributor) - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001924707

Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation

Brengman, Malaika; Geuens, Maggie; Weijters, Bert; … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001924740

Developing a typology of airport shoppers

Geuens, Maggie (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001924756

The effect of web communities on consumers' initial trust in B2C e-commerce websites

Brengman, Malaika; Karimov, Farhod P. - In: Management research review 35 (2012) 9, pp. 791-817

Persistent link: https://www.econbiz.de/10009660478