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Writing consumer research : the world according to Belk
Brown, Stephen; Jensen Schau, Hope - In: Journal of consumer behaviour : an international … 6 (2007) 6, pp. 349-368
Persistent link: https://www.econbiz.de/10003617584
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Yo, Clio! : can historiography save marketing scholarship?
Brown, Stephen - In: Journal of historical research in marketing 3 (2011) 4, pp. 449-468
Persistent link: https://www.econbiz.de/10009407718
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Marketing theory : distinguished contributions
Fisk, Raymond P.; Brown, Stephen - 1984
Persistent link: https://www.econbiz.de/10000332325
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"Don't forget the fruit gums, chum" : marketing under erasure and renewal
Patterson, Anthony; Bradshaw, Alan; Brown, Stephen - In: Marketing theory 8 (2008) 4, pp. 449-463
Persistent link: https://www.econbiz.de/10003793797
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Double, double toil and trouble : on the equivocal magic of marketing
Brown, Stephen - In: Journal of customer behaviour 8 (2009) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10003870030
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Special issue: Celtic marketing concepts
Brown, Stephen (contributor) - 2007
Persistent link: https://www.econbiz.de/10003437650
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Inventing the pubs of Ireland: the importance of being postcolonial
Patterson, Anthony; Brown, Stephen - In: Journal of strategic marketing 15 (2007) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10003437659
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Art or science? : fifty years of marketing debate
Brown, Stephen - 2008
Persistent link: https://www.econbiz.de/10003610294
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Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen; Patterson, Anthony - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
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Metaphorical myopia: some thoughts on analogical thinking
Brown, Stephen - In: The SAGE handbook of marketing theory, (pp. 266-280). 2010
Persistent link: https://www.econbiz.de/10003923136