Showing 1 - 10 of 121
Persistent link: https://www.econbiz.de/10004153816
Persistent link: https://www.econbiz.de/10004948012
Persistent link: https://www.econbiz.de/10004957086
Persistent link: https://www.econbiz.de/10004958086
Persistent link: https://www.econbiz.de/10000375172
Sponsorship as an element of sports marketing and sports sponsorship -- Forms of sports sponsorship -- Planning process of sports sponsorship -- Objectives and target groups of sports sponsorship as a starting point -- Strategic orientation of sports sponsorship -- Selection of sponsorships in...
Persistent link: https://www.econbiz.de/10014546904
, sponsorship and organisation, self-determination and external determination). The authors present the basic building blocks in …
Persistent link: https://www.econbiz.de/10013504610
Persistent link: https://www.econbiz.de/10008988520
Persistent link: https://www.econbiz.de/10000612244
Persistent link: https://www.econbiz.de/10000347109