Sports marketing at the centre of different markets -- Basics of sports marketing -- Performance aspects in sports … marketing -- Prices and contracts in sports marketing -- Communication topics in sports marketing -- Distribution channels in … sports marketing -- Perspectives of sport - Opportunities and risks in sports marketing. …

Sponsorship as an element of sports marketing and sports sponsorship -- Forms of sports sponsorship -- Planning process … sports sponsorship into marketing and corporate communication -- Budgeting of sports sponsorship -- Monitoring success in … sports marketing and the various forms of sports sponsorship. Building on this, the situation analysis, target definition …