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~person:"Bruwer, Johan"
~person:"Usman, Osly"
~person:"Verhoef, Peter C."
~subject:"Preismanagement"
~subject:"Wine"
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Preismanagement
Wine
Consumer behaviour
179
Konsumentenverhalten
179
Beziehungsmarketing
44
Relationship marketing
44
Wein
35
Customer satisfaction
32
Kundenzufriedenheit
32
Confidence
28
Online retailing
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Online-Handel
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Vertrauen
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Dienstleistungsqualität
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Service quality
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Purchase decision
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Brand image
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Produktqualität
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Electronic Commerce
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Pricing strategy
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Brand management
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Markenführung
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Perception
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Wine industry
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Australia
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Australien
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English
53
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Bruwer, Johan
Usman, Osly
Verhoef, Peter C.
Janssen, Maarten C. W.
20
Courty, Pascal
18
Spann, Martin
17
Monroe, Kent B.
14
Jiang, Baojun
13
Chen, Haipeng
12
Chen, Ying-Ju
12
Bergemann, Dirk
11
Matsushima, Noriaki
11
Roth, Stefan
11
Rudanko, Leena
11
Shelegia, Sandro
11
Snir, Avichai
11
Szolnoki, Gergely
11
Trachter, Nicholas
11
Agnoli, Lara
10
Bertini, Marco
10
Diller, Hermann
10
Kaplan, Greg
10
Mattila, Anna S.
10
Menzio, Guido
10
Pagliero, Mario
10
Vecchio, Riccardo
10
Zhou, Jidong
10
Anderson, Kym
9
Barber, Nelson
9
Grewal, Dhruv
9
Herrmann, Andreas
9
Kukar-Kinney, Monika
9
Levy, Daniel C.
9
Thach, Liz
9
Zeithammer, Robert
9
Clerides, Sofronis
8
Gijsbrechts, Els
8
Huber, Frank
8
Inderst, Roman
8
Natter, Martin
8
Popkowski Leszczyc, Peter T. L.
8
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Asia Pacific journal of marketing and logistics
4
International journal of wine business research : IJWBR
4
Journal of retailing and consumer services
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
Agrekon
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of event and festival management
1
Journal of food products marketing
1
Journal of international consumer marketing
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
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Tourism and hospitality research : THR
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ECONIS (ZBW)
53
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1
Domain-specific consumer involvement in the US wine market
Montgomery, Ingvill Kaasin
;
Bruwer, Johan
- In:
Journal of food products marketing
19
(
2013
)
5
,
pp. 439-462
Persistent link: https://www.econbiz.de/10010226810
Saved in:
2
Region of origin as choice factor : wine knowledge and wine tourism involvement influence
Famularo, Biagio
;
Bruwer, Johan
;
Li, Elton
- In:
International journal of wine business research : IJWBR
22
(
2010
)
4
,
pp. 362-385
Persistent link: https://www.econbiz.de/10008778599
Saved in:
3
The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector
Bruwer, Johan
;
Nam, Kyung-hwa
- In:
International journal of hospitality management
29
(
2010
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003964088
Saved in:
4
Consumer behaviour and sensory preference differences : implications for wine product marketing
Bruwer, Johan
;
Saliba, Anthony
;
Miller, Bernadette
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009009749
Saved in:
5
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Saved in:
6
Consumption dynamics and demographics of Canadian wine consumers : retailing insights from the tasting room channel
Bruwer, Johan
;
Lesschaeve, Isabelle
;
Campbell, Benjamin L.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009507904
Saved in:
7
Service quality perception and satisfaction in a New Zealand festivalscape : buying behavior effects
Bruwer, Johan
- In:
Tourism analysis : an interdisciplinary tourism & …
18
(
2013
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10009751088
Saved in:
8
Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Bruwer, Johan
;
Buller, Courtney
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009625090
Saved in:
9
Wine choice and drivers of consumption explored in relation to generational cohorts and methodology
MacDonald, Jasmine B.
;
Saliba, Anthony J.
;
Bruwer, Johan
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 349-357
Persistent link: https://www.econbiz.de/10009759776
Saved in:
10
Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.
;
Herbst, Frikkie
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
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