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~person:"Bruwer, Johan"
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Consumer behaviour
61
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48
Wein
35
Wine
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19
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Bruwer, Johan
Han, Heesup
122
Gierl, Heribert
121
Belk, Russell W.
120
Phau, Ian
118
Bauer, Hans H.
112
Mattila, Anna S.
109
Pelsmacker, Patrick de
108
Grunert, Klaus G.
105
Huber, Frank
101
Kaiser, Harry M.
98
Wiedmann, Klaus-Peter
87
Foxall, Gordon R.
86
Herrmann, Andreas
86
Lusk, Jayson L.
86
Eisend, Martin
84
Sheth, Jagdish N.
83
Dwivedi, Yogesh Kumar
82
Grewal, Dhruv
80
Khare, Arpita
80
Septianto, Felix
76
Usman, Osly
76
Anderson, Simon P.
75
Loureiro, Sandra Maria Correia
74
Chintagunta, Pradeep K.
70
Nayga, Rodolfo M.
70
Bagozzi, Richard P.
69
Laroche, Michel
69
Wansink, Brian
69
Agarwal, Sumit
68
Stavins, Joanna
66
Paul, Justin
63
Verhoef, Peter C.
63
Walsh, Gianfranco
63
Esch, Franz-Rudolf
62
Gröppel-Klein, Andrea
62
Jang, Soocheong
61
Ko, Eunju
61
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61
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60
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International Journal of Wine Business Research
7
Asia Pacific journal of marketing and logistics
5
Asia Pacific Journal of Marketing and Logistics
4
International journal of wine business research : IJWBR
4
Journal of retailing and consumer services
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
The international review of retail, distribution and consumer research
2
Agrekon
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of advertising research
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
48
Other ZBW resources
13
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio
advertising
, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan
;
Burrows, Nicole
;
Chaumont, Sylvia
;
Li, Elton
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10010367008
Saved in:
3
Region of origin as choice factor : wine knowledge and wine tourism involvement influence
Famularo, Biagio
;
Bruwer, Johan
;
Li, Elton
- In:
International journal of wine business research : IJWBR
22
(
2010
)
4
,
pp. 362-385
Persistent link: https://www.econbiz.de/10008778599
Saved in:
4
The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector
Bruwer, Johan
;
Nam, Kyung-hwa
- In:
International journal of hospitality management
29
(
2010
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003964088
Saved in:
5
Consumer behaviour and sensory preference differences : implications for wine product marketing
Bruwer, Johan
;
Saliba, Anthony
;
Miller, Bernadette
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009009749
Saved in:
6
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Saved in:
7
Consumption dynamics and demographics of Canadian wine consumers : retailing insights from the tasting room channel
Bruwer, Johan
;
Lesschaeve, Isabelle
;
Campbell, Benjamin L.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009507904
Saved in:
8
Service quality perception and satisfaction in a New Zealand festivalscape : buying behavior effects
Bruwer, Johan
- In:
Tourism analysis : an interdisciplinary tourism & …
18
(
2013
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10009751088
Saved in:
9
Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Bruwer, Johan
;
Buller, Courtney
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009625090
Saved in:
10
Wine choice and drivers of consumption explored in relation to generational cohorts and methodology
MacDonald, Jasmine B.
;
Saliba, Anthony J.
;
Bruwer, Johan
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 349-357
Persistent link: https://www.econbiz.de/10009759776
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