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~person:"Buzzell, Robert Dow"
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OPINION: SHOULD MULTINATIONALS...
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Buzzell, Robert Dow
DeBruicker, F. S.
Holt, Douglas B.
Rangan, V. Kasturi
Quelch, John A.
80
Austin, James E.
74
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Multinational marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
); …
-
1988
-
Reprint
Persistent link: https://www.econbiz.de/10000827384
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2
The marketing challenge of 1992
Quelch, John A.
;
Buzzell, Robert Dow
;
Salama, Eric R.
-
1990
Persistent link: https://www.econbiz.de/10000797815
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3
Global marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
); …
-
1995
-
3. ed.
Persistent link: https://www.econbiz.de/10000417031
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4
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
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5
Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
The global market : developing a strategy to manage …
,
(pp. 180-201)
.
2004
Persistent link: https://www.econbiz.de/10002120162
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6
Business solutions for the global poor : creating social and economic value
Rangan, V. Kasturi
(
ed.
);
Quelch, John A.
(
contributor
); …
-
2007
-
1st ed.
Persistent link: https://www.econbiz.de/10003380543
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7
Marketing management : text and cases
Lal, Rajiv
;
Quelch, John A.
;
Rangan, V. Kasturi
-
2005
Persistent link: https://www.econbiz.de/10001880264
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8
How Global Brands Compete - With antiglobalization and anti-American sentiments rising, transnational firms are ducking for cover. But they shouldn't be. They should be courting co...
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
- In:
Harvard business review : HBR
(
2004
),
pp. 68-75
Persistent link: https://www.econbiz.de/10005925339
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9
Cases in consumer behavior
DeBruicker, F. S.
-
1986
-
2. ed.
Persistent link: https://www.econbiz.de/10013475065
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10
Global marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
); …
-
1992
-
2. ed.
Persistent link: https://www.econbiz.de/10013480640
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