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~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Park, Jungkun"
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
207
Brand management
65
Markenführung
65
Brand image
51
Markenimage
51
Beziehungsmarketing
40
Relationship marketing
40
Brand
32
Advertising effects
29
Kundenzufriedenheit
29
Werbewirkung
29
Internet marketing
25
Online-Marketing
25
Social Web
25
Social web
25
Online-Handel
23
Advertising
21
Werbung
21
Service quality
20
Emotion
19
Viral marketing
19
Virales Marketing
19
Cultural identity
14
Kulturelle Identität
14
Globalisierung
13
Globalization
13
Luxury goods
13
Luxusgüter
13
Marketing management
12
Marketingmanagement
12
Einzelhandel
11
Fashion
11
International marketing
11
Internationales Marketing
11
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Undetermined
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9
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Article
206
Book / Working Paper
4
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Article in journal
Collection of articles of several authors
Fallstudie
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210
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16
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16
Sammelwerk
6
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
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2
Konferenzbeitrag
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1
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1
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English
210
Author
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Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Park, Jungkun
Pelsmacker, Patrick de
Han, Heesup
116
Mattila, Anna S.
98
Phau, Ian
76
Lusk, Jayson L.
75
Belk, Russell W.
74
Gierl, Heribert
74
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Septianto, Felix
61
Ko, Eunju
59
Jang, Soocheong
58
Paul, Justin
57
Herrmann, Andreas
56
Sheth, Jagdish N.
54
Walsh, Gianfranco
51
Bagozzi, Richard P.
48
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Choi, Tsan-Ming
45
Diamantopoulos, Adamantios
43
Sharma, Piyush
43
Bang, Nguyen
42
Wiedmann, Klaus-Peter
42
Melewar, T. C.
40
Thaichon, Park
40
Das, Gopal
39
Rajagopal
39
Eisend, Martin
38
Kim, Seongseop
38
Ko, Yong Jae
38
Vrontis, Demetris
38
Hyun, Sunghyup Sean
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
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Journal of business research : JBR
36
Journal of retailing and consumer services
30
International journal of advertising : the quarterly review of marketing communications
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
5
International marketing review
5
Journal of marketing communications
5
Cogent business & management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
International journal of retail and distribution management
3
Psychology & marketing
3
The Cornell hospitality quarterly
3
The service industries journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of business performance management
1
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ECONIS (ZBW)
210
Showing
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210
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
3
Storyscaping in
fashion
brand
using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
4
An explorative study and comparison between companies’ and customers’ perspectives in the sustainable
fashion
industry
Puspita, Henny
;
Chae, Heeju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10012500711
Saved in:
5
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
6
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
7
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
8
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
9
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
10
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
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