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~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Rajagopal"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Subject
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Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
206
Brand management
61
Markenführung
61
Brand image
46
Markenimage
46
Brand
34
Beziehungsmarketing
31
Relationship marketing
31
Advertising effects
29
Werbewirkung
29
Internet marketing
23
Online-Marketing
23
Emotion
22
Kundenzufriedenheit
22
Online-Handel
22
Social Web
22
Social web
22
Mexico
21
Mexiko
21
Advertising
20
Werbung
20
Einzelhandel
17
Viral marketing
17
Virales Marketing
17
Cultural identity
14
Kulturelle Identität
14
Service quality
14
Cognition
13
Globalisierung
13
Globalization
13
Kognition
13
Marketing management
13
Marketingmanagement
13
Fashion
12
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Online availability
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Undetermined
104
Free
8
Type of publication
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Article
207
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Fallstudie
Aufsatz in Zeitschrift
210
Aufsatz im Buch
19
Book section
19
Collection of articles of several authors
6
Sammelwerk
6
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Elektronischer Datenträger als Beilage
1
Reprint
1
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Language
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English
210
Author
All
Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Rajagopal
Han, Heesup
115
Mattila, Anna S.
95
Gierl, Heribert
74
Lusk, Jayson L.
74
Phau, Ian
73
Khare, Arpita
70
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
61
Nayga, Rodolfo M.
60
Ko, Eunju
59
Jang, Soocheong
58
Paul, Justin
56
Septianto, Felix
56
Belk, Russell W.
52
Herrmann, Andreas
52
Walsh, Gianfranco
50
Bagozzi, Richard P.
47
Kim, Jungkeun
45
Hollebeek, Linda D.
44
Diamantopoulos, Adamantios
43
Bang, Nguyen
42
Choi, Tsan-Ming
42
Sharma, Piyush
42
Melewar, T. C.
40
Das, Gopal
39
Thaichon, Park
39
Wiedmann, Klaus-Peter
39
Ko, Yong Jae
38
Vrontis, Demetris
37
Hyun, Sunghyup Sean
36
Kim, Seongseop
36
Park, Jungkun
36
Verhoef, Peter C.
36
Dennis, Charles
35
Rahman, Zillur
35
Wong, IpKin Anthony
35
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Published in...
All
Journal of business research : JBR
34
Journal of retailing and consumer services
13
International journal of advertising : the quarterly review of marketing communications
8
International journal of business innovation and research
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
International journal of business excellence
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Cogent business & management
4
International journal of business competition and growth : IJBCG
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of business innovation and research : IJBIR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of productivity and quality management : IJPQM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of transnational management : the official journal of the International Management Development Association
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Global business & economics review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
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ECONIS (ZBW)
210
Showing
1
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210
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1
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
3
Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores
Rajagopal
- In:
Global business & economics review
10
(
2008
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10003688424
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
6
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
7
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
8
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
9
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
10
Storyscaping in
fashion
brand
using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
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