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~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Herrmann, Andreas"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
214
Brand management
56
Markenführung
56
Brand image
43
Markenimage
43
Beziehungsmarketing
39
Relationship marketing
39
Brand
36
Advertising effects
28
Werbewirkung
28
Social Web
23
Social web
23
Internet marketing
22
Online-Marketing
22
Advertising
20
Kundenzufriedenheit
20
Werbung
20
Emotion
19
Online-Handel
17
Viral marketing
17
Virales Marketing
17
Cultural identity
15
Kulturelle Identität
15
Globalisierung
13
Globalization
13
Marketing management
12
Marketingmanagement
12
Service quality
11
Personality psychology
10
Persönlichkeitspsychologie
10
Product Placement
10
Product placement
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Welt
10
World
10
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Article
216
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3
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Article in journal
Fallstudie
Aufsatz in Zeitschrift
219
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25
Book section
25
Collection of articles of several authors
10
Sammelwerk
10
Hochschulschrift
9
Graue Literatur
6
Non-commercial literature
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Aufsatzsammlung
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Thesis
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Arbeitspapier
3
Working Paper
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2
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2
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2
Reprint
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2
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1
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1
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1
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1
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Language
All
English
192
German
27
Author
All
Chae, Heeju
Ghaffar, Abdul
Herrmann, Andreas
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
115
Mattila, Anna S.
96
Phau, Ian
76
Lusk, Jayson L.
75
Gierl, Heribert
74
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Septianto, Felix
60
Ko, Eunju
59
Jang, Soocheong
58
Paul, Justin
57
Belk, Russell W.
55
Walsh, Gianfranco
50
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
45
Choi, Tsan-Ming
43
Diamantopoulos, Adamantios
43
Bang, Nguyen
42
Sharma, Piyush
42
Melewar, T. C.
40
Thaichon, Park
40
Das, Gopal
39
Rajagopal
39
Wiedmann, Klaus-Peter
39
Ko, Yong Jae
38
Vrontis, Demetris
38
Park, Jungkun
37
Eisend, Martin
36
Hyun, Sunghyup Sean
36
Kim, Seongseop
36
Verhoef, Peter C.
36
Dennis, Charles
35
Dens, Nathalie
35
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Journal of business research : JBR
35
Journal of retailing and consumer services
14
International journal of advertising : the quarterly review of marketing communications
8
Psychology & marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business economics : JBE
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
Die Betriebswirtschaft : DBW
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of retailing
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Review of managerial science
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
Electronic commerce research
1
EuroMed journal of business
1
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ECONIS (ZBW)
219
Showing
1
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10
of
219
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date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
5
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
6
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
8
Storyscaping in
fashion
brand
using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
9
An explorative study and comparison between companies’ and customers’ perspectives in the sustainable
fashion
industry
Puspita, Henny
;
Chae, Heeju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10012500711
Saved in:
10
Consumer
brand
categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
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