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Following the online retailing trend, many hotels cooperate with Online Travel Agents (OTAs) to sell rooms. However, the present literature has not paid adequate attention to understanding the impact of online reviews, which is an important characteristic in the presence of the OTA channel, on a...
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The retail e-commerce yields lucrative revenue in many industries. In this work, we provide a strategic perspective by investigating how consumer valuation, product quality, and manufacturers’ competition influence the choice of selling agreement using stylized models. The utility and...
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