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Guest editorial : a roadmap and future research agenda for luxury marketing and branding research

Christodoulides, George; Wiedmann, Klaus-Peter - In: The journal of product & brand management 31 (2022) 3, pp. 341-350

Persistent link: https://www.econbiz.de/10013164335

Special issue: luxury marketing and branding

Christodoulides, George (ed.); Wiedmann, Klaus-Peter (ed.) - 2022

Persistent link: https://www.econbiz.de/10013164373

Luxury Marketing and Branding

Guzman, Francisco - 2022

? Generation Z's brand relationship with luxury -- Constructing generational identity through counterfeit luxury consumption … -- Understanding the antecedents to luxury brand consumer behavior -- Conspicuous consumption of luxury experiences: an experimental …

Persistent link: https://www.econbiz.de/10014328450

Luxury branding in B2B

Pedeliento, Giuseppe; Leek, Sheena; Christodoulides, George - In: Journal of strategic marketing 32 (2024) 3, pp. 289-303

Persistent link: https://www.econbiz.de/10014553250

Guest editorial: contemporary Issues in luxury marketing and branding

Christodoulides, George; Michaelidou, Nina; Khan, M. Sajid - In: Journal of strategic marketing 32 (2024) 4, pp. 551-553

Persistent link: https://www.econbiz.de/10014553338

B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector

Coleman, Darren Andrew; De Chernatony, Leslie; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1139-1162

Persistent link: https://www.econbiz.de/10011338809

The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands

Veloutsou, Cleopatra; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 111 (2020), pp. 41-51

Persistent link: https://www.econbiz.de/10012237768

Introduction: Special issue on advances in brand management

De Chernatony, Leslie; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 62 (2009) 3, pp. 289-290

Persistent link: https://www.econbiz.de/10003840308

Brands: just for consumers? : introduction to the special issue on B2B branding

Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1060-1062

Persistent link: https://www.econbiz.de/10009490330

Special issue: Business to business branding

Christodoulides, George (contributor) - 2011

Persistent link: https://www.econbiz.de/10009491983