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~person:"Christodoulides, George"
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Brand management
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Christodoulides, George
Esch, Franz-Rudolf
143
Burmann, Christoph
140
Baumgarth, Carsten
94
Huber, Frank
83
Meffert, Heribert
78
Bruhn, Manfred
75
Melewar, T. C.
75
Keller, Kevin Lane
70
Bauer, Hans H.
65
Kreutzer, Ralf T.
61
De Chernatony, Leslie
58
Wiedmann, Klaus-Peter
57
Sattler, Henrik
55
Ahlert, Dieter
54
Loureiro, Sandra Maria Correia
51
Tomczak, Torsten
49
Dwivedi, Yogesh Kumar
46
Balmer, John M. T.
45
Pitt, Leyland F.
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Bang, Nguyen
44
Fournier, Susan
44
Phau, Ian
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Foroudi, Pantea
43
Goldfarb, Avi
42
Vrontis, Demetris
42
Whinston, Andrew B.
41
Ko, Eunju
40
Pelsmacker, Patrick de
40
Merrilees, Bill
38
Schmidt, Holger J.
38
Skiera, Bernd
38
Herrmann, Andreas
37
Ind, Nicholas
36
Qiu, Liangfei
36
Kuchler, Theresa
35
Olbrich, Rainer
35
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Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business research : JBR
5
The journal of product & brand management
4
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3
European journal of marketing : EJM
2
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ECONIS (ZBW)
37
RePEc
1
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1
The impact of comparative affective states on online
brand
perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
2
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
3
Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
Saved in:
4
Branding in the post-internet era
Christodoulides, George
- In:
Marketing theory
9
(
2009
)
1
,
pp. 141-144
Persistent link: https://www.econbiz.de/10003826415
Saved in:
5
B2B service
brand
identity and
brand
performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
6
The consumer-based
brand
equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
7
Introduction: Special issue on advances in
brand
management
De Chernatony, Leslie
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
Saved in:
8
Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
Saved in:
9
Special issue: Business to business branding
Christodoulides, George
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009491983
Saved in:
10
Breaking free from the industrial age paradigm of branding
Christodoulides, George
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 291-293
Persistent link: https://www.econbiz.de/10003653617
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