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The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan

Muk, Alexander; Chung, Christina; Chang, En Chi - In: Journal of promotion management : JPM 23 (2017) 1, pp. 100-122

Persistent link: https://www.econbiz.de/10011729468

A cross-national study of the influence of individualism and collectivism on liking brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of international consumer marketing 26 (2014) 2, pp. 122-137

Persistent link: https://www.econbiz.de/10010359893

"We" or "me" consumer goods : a cross-national look at self-construal and gender in product choice

Ackerman, David; Chung, Christina - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 70-82

Persistent link: https://www.econbiz.de/10010405831

Applying the technology acceptance model in a two-country study of SMS advertising

Muk, Alexander; Chung, Christina - In: Journal of business research : JBR 68 (2015) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10010433173

Korean consumer perspectives on social media advertising and intention to join brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294

Persistent link: https://www.econbiz.de/10010438493

Please do not disturb : the effect of Zero-Contact Marketing on Korean consumers' decision-making process

Park, Arim; An, Hyun Sang; Song, Ju Myung; Chung, Christina - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 488-505

Persistent link: https://www.econbiz.de/10013163377

Attitudes toward star ratings : generational differences among Indian consumers

Chung, Christina; Moriuchi, Emi; Limbu, Yam B.; Ganesan, P. - In: Journal of global marketing 31 (2018) 2, pp. 128-141

Persistent link: https://www.econbiz.de/10011963105

Thoughts on "we' or me' consumer goods" five years later

Ackerman, David; Chung, Christina - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 165-170

Persistent link: https://www.econbiz.de/10011774956

Consumers' adoption of parcel locker service : protection and technology perspectives

An, Hyun Sang; Park, Arim; Song, Ju Myung; Chung, Christina - In: Cogent business & management 9 (2022) 1, pp. 1-19

This study examines consumers' decision to select parcel locker service with regard to privacy concerns and perceptions toward technology based on protection motivation theory and the technology acceptance model. A total of 310 consumers using online shopping and delivery services in the 10 most...

Persistent link: https://www.econbiz.de/10014443908