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Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Customer engagement : contemporary issues and challenges, (pp. 102-123). 2016
Persistent link: https://www.econbiz.de/10011430600
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Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric; Guzman, Francisco - In: The journal of consumer marketing 33 (2016) 5, pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
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Special issue: Customer engagement
Hollebeek, Linda D. (ed.); Conduit, Jodie (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011483117
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Organisational capabilities for customer participation in health care service innovation
Sharma, Shikha; Conduit, Jodie; Hill, Sally Rao - In: Australasian marketing journal 22 (2014) 3, pp. 179-188
Persistent link: https://www.econbiz.de/10010427972
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The impact of corporate volunteering on CSR image : a consumer perspective
Plewa, Carolin; Conduit, Jodie; Quester, Pascale G.; … - In: Journal of business ethics : JOBE 127 (2015) 3, pp. 643-659
Persistent link: https://www.econbiz.de/10010503918
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Customer engagement in sport : an updated review and research agenda
McDonald, Heath; Biscaia, Rui; Yoshida, Masayuki; … - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
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Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno; Langaro, Daniela; Fernandes, Teresa; … - In: The journal of brand management : an international journal 27 (2020) 6, pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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Consumer brand relationships
Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011587779
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011666399