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~person:"Cornwell, T. Bettina"
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Leveraging sponsorships on the...
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Sponsoring
32
Sponsorship
32
Sportmarketing
15
Sports marketing
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14
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13
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7
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7
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Cornwell, T. Bettina
Bruhn, Manfred
91
Zerfaß, Ansgar
85
Lies, Jan
68
Kreutzer, Ralf T.
49
Röttger, Ulrike
47
Bentele, Günter
43
Coombs, W. Timothy
38
Heath, Robert L.
38
Tucker, Catherine
37
Goldfarb, Avi
35
Nufer, Gerd
31
Skiera, Bernd
31
Woisetschläger, David
31
Melewar, T. C.
30
Dwivedi, Yogesh Kumar
29
Law, Chun Hung Roberts
29
Wiedmann, Klaus-Peter
29
Jensen, Jonathan A.
27
Wilbur, Kenneth C.
27
Esch, Franz-Rudolf
26
Hermanns, Arnold
26
Kitchen, Philip J.
26
Chaffey, Dave
25
Fritz, Wolfgang
24
Pelsmacker, Patrick de
24
Watson, Tom
24
Okazaki, Shintaro
23
Ghose, Anindya
22
Singh, Nitish
22
Sriramesh, Krishnamurthy
22
Bauer, Hans H.
21
Burmann, Christoph
21
Jerath, Kinshuk
21
Kaiser, Ulrich
21
Camilleri, Mark Anthony
20
Ingenhoff, Diana
20
L'Etang, Jacquie
20
Law, Rob
20
Romenti, Stefania
20
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Edward Elgar Publishing
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Journal of sport management : the official journal of the North American Society of Sport Management
6
Journal of business research : JBR
5
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
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2
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ECONIS (ZBW)
33
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1
Corporate
sponsorship
as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
Saved in:
2
Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina
;
Jahn, Steffen
;
Xie, Hu
;
Suh, Wang Suk
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
Saved in:
3
Inferring corporate motives : how deal characteristics shape
sponsorship
perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
4
State of the art and science in
sponsorship
-linked marketing
Cornwell, T. Bettina
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 41-55
Persistent link: https://www.econbiz.de/10003766363
Saved in:
5
Expressing identity and shaping image : the relationship between corporate mission and corporate
sponsorship
Cunningham, Stephanie
;
Cornwell, T. Bettina
;
Coote, …
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
Saved in:
6
The impact of title event
sponsorship
announcements on shareholder wealth
Clark, John M.
;
Cornwell, T. Bettina
;
Pruitt, Stephen W.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10003819979
Saved in:
7
Sponsorship
portfolio as a brand-image creation strategy
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
Saved in:
8
Sponsorship
-linked marketing : opening the black box
Cornwell, T. Bettina
;
Weeks, Clinton S.
;
Roy, Donald P.
-
2007
Persistent link: https://www.econbiz.de/10003549081
Saved in:
9
Event-related advertising and the special case of
sponsorship
-linked advertising
Kelly, Sarah J.
;
Cornwell, T. Bettina
;
Coote, Leonard V.
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10009510262
Saved in:
10
Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on
sponsorship
portfolio effects
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 117-121
Persistent link: https://www.econbiz.de/10009549701
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