Narrow search
Showing 1 - 10 of 22
Cover Image
Experiential value : multi-item scale development and validation
Varshneya, Geetika; Das, Gopal - In: Journal of retailing and consumer services 34 (2017), pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
Cover Image
A measure of medical tourism destination brand equity
Das, Gopal; Mukherjee, Srabanti - In: International journal of pharmaceutical and healthcare … 10 (2016) 1, pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Cover Image
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal; Agarwal, James; Malhotra, Naresh K.; … - In: Journal of business research : JBR 95 (2019), pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Cover Image
From brands in general to retail brands : a review and future agenda for brand personality mearsurement
Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: The marketing review 12 (2012) 1, pp. 91-106
Persistent link: https://www.econbiz.de/10009549375
Cover Image
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal - In: Journal of fashion marketing and management 19 (2015) 2, pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
Cover Image
Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands
Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 619-639
Persistent link: https://www.econbiz.de/10009659851
Cover Image
Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: Global business review 14 (2013) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10010230049
Cover Image
Store personality and consumer store choice behaviour : an empirical examination
Das, Gopal - In: Marketing intelligence & planning 32 (2014) 3, pp. 375-394
Persistent link: https://www.econbiz.de/10010380721
Cover Image
Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 2, pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
Cover Image
Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty : a study of Indian non-food retailing
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 3, pp. 407-414
Persistent link: https://www.econbiz.de/10010348744