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~person:"Das, Gopal"
~subject:"Einzelhandel"
~subject:"Markenführung"
~subject:"Persönlichkeitspsychologie"
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Einzelhandel
Markenführung
Persönlichkeitspsychologie
Consumer behaviour
42
Konsumentenverhalten
40
Retail trade
17
Beziehungsmarketing
13
Relationship marketing
13
Brand image
11
Markenimage
11
India
9
Indien
8
Brand management
7
Online retailing
5
Online-Handel
5
Purchase intention
5
Emotion
4
purchase intention
4
Advertising
3
Advertising effects
3
Arousal
3
Bekleidung
3
Clothing
3
Confidence
3
E-commerce
3
Electronic Commerce
3
Experiential value
3
Gender
3
Geschlecht
3
Personality psychology
3
Sales promotion
3
Verkaufsförderung
3
Vertrauen
3
Werbewirkung
3
Werbung
3
AHP approach
2
AHP-Verfahren
2
Bekleidungsindustrie
2
Bio-Lebensmittel
2
Brand
2
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1
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Article
21
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1
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Article in journal
21
Aufsatz in Zeitschrift
21
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English
22
Author
All
Das, Gopal
Loureiro, Sandra Maria Correia
43
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
34
Grewal, Dhruv
31
Bang, Nguyen
30
Burmann, Christoph
28
Han, Heesup
28
Ko, Eunju
28
Baumgarth, Carsten
26
Sarkar, Abhigyan
25
De Chernatony, Leslie
24
Swoboda, Bernhard
24
Gázquez-Abad, Juan Carlos
23
Japutra, Arnold
23
Pantano, Eleonora
23
Paul, Justin
22
Septianto, Felix
22
Diamantopoulos, Adamantios
21
Esch, Franz-Rudolf
21
Fournier, Susan
21
Hollebeek, Linda D.
21
Martínez-López, Francisco J.
21
Rajagopal
21
Bauer, Hans H.
20
Guzman, Francisco
20
Khan, Imran
20
Rahman, Zillur
20
Schramm-Klein, Hanna
20
Veloutsou, Cleopatra
20
Wiedmann, Klaus-Peter
20
Cobb-Clark, Deborah A.
19
Dawes, John
19
Gijsbrechts, Els
19
Sarkar, Juhi Gahlot
19
Christodoulides, George
18
MacInnis, Deborah J.
18
Steenkamp, Jan-Benedict E. M.
18
Bagozzi, Richard P.
17
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Journal of retailing and consumer services
5
International journal of electronic marketing and retailing : IJEMR
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
Global business review
1
International journal of Indian culture and business management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
The international review of retail, distribution and consumer research
1
The marketing review
1
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ECONIS (ZBW)
22
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1
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22
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1
Experiential value : multi-item scale development and validation
Varshneya, Geetika
;
Das, Gopal
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
Saved in:
2
A measure of medical tourism destination
brand
equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
3
Does
brand
experience translate into
brand
commitment? : a mediated-moderation model of
brand
passion and perceived
brand
ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
4
From brands in general to retail brands : a review and future agenda for
brand
personality mearsurement
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
The marketing review
12
(
2012
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10009549375
Saved in:
5
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
Saved in:
6
Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 619-639
Persistent link: https://www.econbiz.de/10009659851
Saved in:
7
Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Das, Gopal
;
Guin, Kalyan Kumar
;
Datta, Biplab
- In:
Global business review
14
(
2013
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10010230049
Saved in:
8
Store personality and consumer store choice behaviour : an empirical examination
Das, Gopal
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10010380721
Saved in:
9
Impacts of retail
brand
personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
Saved in:
10
Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty : a study of Indian non-food retailing
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 407-414
Persistent link: https://www.econbiz.de/10010348744
Saved in:
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