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~person:"Das, Gopal"
~subject:"Einzelhandel"
~subject:"Markenführung"
~subject:"Werbewirkung"
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Einzelhandel
Markenführung
Werbewirkung
Consumer behaviour
40
Konsumentenverhalten
40
Retail trade
17
Beziehungsmarketing
13
Relationship marketing
13
Brand image
11
Markenimage
11
India
8
Indien
8
Brand management
7
Online retailing
5
Online-Handel
5
Purchase intention
5
Emotion
4
purchase intention
4
Advertising
3
Advertising effects
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Arousal
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Bekleidung
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Clothing
3
Confidence
3
E-commerce
3
Electronic Commerce
3
Gender
3
Geschlecht
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Personality psychology
3
Persönlichkeitspsychologie
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Sales promotion
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Verkaufsförderung
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Vertrauen
3
Werbung
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AHP approach
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Bekleidungsindustrie
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Bio-Lebensmittel
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English
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Das, Gopal
Phau, Ian
43
Loureiro, Sandra Maria Correia
40
Esch, Franz-Rudolf
35
Melewar, T. C.
35
Keller, Kevin Lane
34
Grewal, Dhruv
32
Gierl, Heribert
31
Bang, Nguyen
30
Ko, Eunju
29
Septianto, Felix
29
Burmann, Christoph
28
Pelsmacker, Patrick de
28
Baumgarth, Carsten
26
Bauer, Hans H.
25
Gázquez-Abad, Juan Carlos
25
Han, Heesup
25
Huber, Frank
25
Sarkar, Abhigyan
25
De Chernatony, Leslie
24
Swoboda, Bernhard
24
Dens, Nathalie
23
Japutra, Arnold
23
Pantano, Eleonora
23
Diamantopoulos, Adamantios
22
Martínez-López, Francisco J.
22
Pauwels, Koen
22
Rajagopal
22
Schramm-Klein, Hanna
22
Fournier, Susan
21
Paul, Justin
21
Guzman, Francisco
20
Veloutsou, Cleopatra
20
Dawes, John
19
Gijsbrechts, Els
19
Hollebeek, Linda D.
19
Khan, Imran
19
Rahman, Zillur
19
Romaniuk, Jenni
19
Sarkar, Juhi Gahlot
19
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Journal of retailing and consumer services
5
Journal of business research : JBR
3
International journal of electronic marketing and retailing : IJEMR
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
Global business review
1
International journal of Indian culture and business management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of strategic marketing
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
The marketing review
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ECONIS (ZBW)
24
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1
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24
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1
Experiential value : multi-item scale development and validation
Varshneya, Geetika
;
Das, Gopal
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
Saved in:
2
Does
brand
experience translate into
brand
commitment? : a mediated-moderation model of
brand
passion and perceived
brand
ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
3
A measure of medical tourism destination
brand
equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
4
Linkages between
brand
parity, coupon proneness, sales proneness,
brand
trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
5
To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal
;
Wiener, Hillary J. D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
96
(
2019
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
Saved in:
6
Experiential value : a review and future research directions
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
Saved in:
7
Consumer responses to combined arousal-inducing stimuli
Das, Gopal
;
Hagtvedt, Henrik
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 213-215
Persistent link: https://www.econbiz.de/10011490896
Saved in:
8
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
Saved in:
9
Impact of store image on store loyalty and purchase intention : does it vary across gender?
Das, Gopal
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 52-71
Persistent link: https://www.econbiz.de/10010483692
Saved in:
10
Impacts of retail
brand
personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
Saved in:
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