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~person:"Das, Gopal"
~subject:"Einzelhandel"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Einzelhandel
Markenführung
Consumer behaviour
39
Konsumentenverhalten
39
Retail trade
16
Beziehungsmarketing
13
Relationship marketing
13
Brand image
11
Markenimage
11
Brand management
7
India
7
Indien
7
Online retailing
5
Online-Handel
5
Purchase intention
5
Emotion
4
purchase intention
4
Advertising
3
Advertising effects
3
Arousal
3
Bekleidung
3
Clothing
3
Confidence
3
E-commerce
3
Electronic Commerce
3
Gender
3
Geschlecht
3
Personality psychology
3
Persönlichkeitspsychologie
3
Vertrauen
3
Werbewirkung
3
Werbung
3
AHP approach
2
AHP-Verfahren
2
Bekleidungsindustrie
2
Bio-Lebensmittel
2
Brand
2
Clothing industry
2
Customer satisfaction
2
Customer value
2
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7
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Article
20
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Article in journal
Aufsatz in Zeitschrift
20
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English
20
Author
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Das, Gopal
Loureiro, Sandra Maria Correia
35
Melewar, T. C.
30
Bang, Nguyen
29
Phau, Ian
29
Grewal, Dhruv
27
Ko, Eunju
26
Han, Heesup
25
Sarkar, Abhigyan
25
Japutra, Arnold
22
Paul, Justin
20
Swoboda, Bernhard
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Khan, Imran
19
Rahman, Zillur
19
Veloutsou, Cleopatra
19
Sarkar, Juhi Gahlot
18
Christodoulides, George
17
Hollebeek, Linda D.
17
Keller, Kevin Lane
17
Pantano, Eleonora
17
Rajagopal
17
Schramm-Klein, Hanna
17
Gil Saura, Irene
16
Ekinci, Yuksel
15
Fetscherin, Marc
15
Sands, Sean
15
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Dwivedi, Yogesh Kumar
14
Khare, Arpita
14
Kunkel, Thilo
14
Park, Jungkun
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Sreejesh, S.
14
Dens, Nathalie
13
Diallo, Mbaye Fall
13
Foroudi, Pantea
13
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Published in...
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Journal of retailing and consumer services
5
International journal of electronic marketing and retailing : IJEMR
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
Global business review
1
International journal of Indian culture and business management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of strategic marketing
1
The international review of retail, distribution and consumer research
1
The marketing review
1
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ECONIS (ZBW)
20
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1
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10
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20
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1
Experiential value : multi-item scale development and validation
Varshneya, Geetika
;
Das, Gopal
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
Saved in:
2
Does
brand
experience translate into
brand
commitment? : a mediated-moderation model of
brand
passion and perceived
brand
ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
3
A measure of medical tourism destination
brand
equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
4
Linkages between
brand
parity, coupon proneness, sales proneness,
brand
trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
5
Experiential value : a review and future research directions
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
Saved in:
6
Consumer responses to combined arousal-inducing stimuli
Das, Gopal
;
Hagtvedt, Henrik
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 213-215
Persistent link: https://www.econbiz.de/10011490896
Saved in:
7
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
Saved in:
8
Impact of store image on store loyalty and purchase intention : does it vary across gender?
Das, Gopal
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 52-71
Persistent link: https://www.econbiz.de/10010483692
Saved in:
9
Impacts of retail
brand
personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
Saved in:
10
Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 619-639
Persistent link: https://www.econbiz.de/10009659851
Saved in:
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