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Experiential value : multi-item scale development and validation
Varshneya, Geetika; Das, Gopal - In: Journal of retailing and consumer services 34 (2017), pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
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Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal; Agarwal, James; Malhotra, Naresh K.; … - In: Journal of business research : JBR 95 (2019), pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
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A measure of medical tourism destination brand equity
Das, Gopal; Mukherjee, Srabanti - In: International journal of pharmaceutical and healthcare … 10 (2016) 1, pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
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Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth; Das, Gopal; Khare, Arpita - In: International journal of electronic marketing and … 6 (2015) 3, pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
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Experiential value : a review and future research directions
Varshneya, Geetika; Das, Gopal; Khare, Arpita - In: Marketing intelligence & planning 35 (2017) 3, pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
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Consumer responses to combined arousal-inducing stimuli
Das, Gopal; Hagtvedt, Henrik - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 213-215
Persistent link: https://www.econbiz.de/10011490896
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Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal - In: Journal of fashion marketing and management 19 (2015) 2, pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
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Impact of store image on store loyalty and purchase intention : does it vary across gender?
Das, Gopal - In: International journal of electronic marketing and … 6 (2014) 1, pp. 52-71
Persistent link: https://www.econbiz.de/10010483692
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Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 2, pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
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Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands
Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 619-639
Persistent link: https://www.econbiz.de/10009659851