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~person:"Dave, Dhaval"
~person:"Dewani, Prem Prakash"
~subject:"Verkaufsförderung"
~type_genre:"Aufsatz in Zeitschrift"
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Beispielhafte Verkaufsförderun...
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Verkaufsförderung
Sales promotion
5
Consumer behaviour
4
Konsumentenverhalten
4
Einzelhandel
2
Emotion
2
Retail trade
2
Scarcity promotion
2
Arzneimittel
1
Conditional Promotion
1
Conditional promotion
1
Consumer Behavior
1
Engagement
1
Equity restoration
1
Estimation
1
Gesundheitskosten
1
Goal gradient hypothesis
1
Health care costs
1
Hedonic
1
Hedonic price index
1
Hedonischer Preisindex
1
Impact assessment
1
Impulse buying
1
Instrumental aggression
1
Medical treatment
1
Medizinische Behandlung
1
Mode of Payment
1
Negative emotions
1
Pain of paying
1
Perceived threat
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Physicians
1
Powerlessness
1
Retailing
1
Schätzung
1
Utilitarian
1
Utilitarianism
1
Utilitarismus
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Aufsatz in Zeitschrift
Article in journal
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2
Graue Literatur
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Non-commercial literature
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Working Paper
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Dave, Dhaval
Dewani, Prem Prakash
Malik, Garima
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Breugelmans, Els
6
Rajagopal
6
Xia, Lan
6
Bijmolt, Tammo H. A.
5
Bogomolova, Svetlana
5
Fam, Kim Shyan
5
Gedenk, Karen
5
Grewal, Dhruv
5
Gázquez-Abad, Juan Carlos
5
Gómez, Miguel I.
5
Natter, Martin
5
Neslin, Scott A.
5
Richards, Timothy J.
5
Sivakumaran, Bharadhwaj
5
Ailawadi, Kusum L.
4
Barone, Michael J.
4
Bertini, Marco
4
Gierl, Heribert
4
Gijsbrechts, Els
4
Johnson, Jeff S.
4
Krishen, Anjala S.
4
Leeflang, Peter
4
Mantrala, Murali K.
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sigué, Simon Pierre
4
Sinha, Somesh Kumar
4
Verhoef, Peter C.
4
Zhang, Jie
4
Ziliani, Cristina
4
Alavi, Sascha
3
Arora, Neeraj
3
Aspara, Jaakko
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Health economics
1
Journal of business research : JBR
1
Journal of global information management
1
Journal of global marketing
1
The marketing review
1
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ECONIS (ZBW)
5
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1
Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua
;
Dave, Dhaval
- In:
Health economics
26
(
2017
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011815606
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2
Consumer engagement through conditional promotions : an exploratory study
Nigam, Achint
;
Dewani, Prem Prakash
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012799477
Saved in:
3
Scarcity promotions : customers' negative experiential journey
Harikrishnan P. K.
;
Dewani, Prem Prakash
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 161-188
Persistent link: https://www.econbiz.de/10012299491
Saved in:
4
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
5
Scarcity promotions and consumer aggressions : a theoretical framework
Harikrishnan P. K.
;
Dewani, Prem Prakash
;
Behl, Abhishek
- In:
Journal of global marketing
35
(
2022
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10013361615
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