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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika; Ramkissoon, Haywantee; Mavondo, Felix - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
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A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang; Dawes, John - In: Journal of retailing and consumer services 53 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
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"Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Exploring the rise of fandom in contemporary consumer …, (pp. 201-223). 2018
Persistent link: https://www.econbiz.de/10011764850
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Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
Dawes, John; Bond, Allison; Hartnett, Nicole; Sharp, Byron - In: Australasian marketing journal 25 (2017) 4, pp. 261-268
Persistent link: https://www.econbiz.de/10011792149
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The persistence of excess brand loyalty over multiple years
Pare, Vipul; Dawes, John - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
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Romantic brand love : a conceptual analysis
Sarkar, Abhigyan - In: The marketing review 13 (2013) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
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Cigarette brand loyalty and purchase patterns : an examination using US consumer panel data
Dawes, John - In: Journal of business research : JBR 67 (2014) 9, pp. 1933-1943
Persistent link: https://www.econbiz.de/10010379205
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Has brand loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA
Dawes, John; Meyer-Waarden, Lars; Driesener, Carl - In: Journal of business research : JBR 68 (2015) 2, pp. 425-432
Persistent link: https://www.econbiz.de/10010472555
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A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika; Mavondo, Felix; Ramkissoon, Haywantee; … - In: Journal of hospitality marketing & management 32 (2023) 8, pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554